So you’re in the business of helping homeowners manage their landscaping? This blog post is for you to help you drive more web traffic and increase revenue. You’re focused on making the lives of others easier and more enjoyable so use this blog post to assist you in achieving your marketing goals.
It’s never been more vital to invest on your online presence. As more consumers spend time online, it only makes sense for you to be present online as well. This means improving your website and your social media marketing efforts.
5 tips you can use to get more web traffic and sales for your landscaping business
The tips below cover different ways to step up your content marketing game and your social media marketing strategy. Implementing these tips will help you increase your organic web traffic and sales conversions through your online marketing efforts as a landscaping business.
Create content that answers the questions of your customers: Have you heard of content marketing? Content marketing happens when you provide value for your target audience through content such as blog posts, marketing videos, infographics, and email newsletters. In fact, one of the best ways to increase your web traffic and sales conversions is through content marketing. Creation content that answers the most frequently asked questions you receive such as:
Why should I hire a landscaping service when I can do it myself?
What’s the best way to get rid of weeds?
What’s included if I hire you to take care of my lawn?
As you focus on educating your clients, they’ll be more effective at referring your business since they have a better understanding of what you can offer them. You’re also more likely to retain your clients since they’ll feel empowered.
Distribute your content with marketing tools: It’s one thing to create marketing content. It’s another to actually share it. After you create your content, schedule out your content using the marketing tools of your choice. Tools such as Facebook Business Suite, MailChimp, and Later will allow you to plan out your social posts and email blasts. You’ll be able to drive more web traffic and save time using these tools.
Team up with collaborative brands: An effective way to get in front of more of your ideal clientele is to partner with brands who have the same target audience as you but don’t compete with what you do. You can collaborate in different ways. One way is to run a giveaway to get followers. Another collaboration you can do is to do a joint educational video that helps people with their home/lawncare needs. Here are some types of businesses you can team up with:
Plumbers
Real estate agents
Repurpose your original content: To get more out of your investment in content marketing, find ways to repurpose your content. How can you repurpose your content? You can do this by taking your best performing content and convert it into other mediums. One example is you can use a blog post you wrote that’s driving organic traffic and use the key points for a podcast episode. You can also take that same blog post and turn it into an infographic. Repurposing content will help you save time and money in your efforts to grow your brand.
Stay the course and be consistent: You can expect real results with your online marketing efforts if you’re not creating content and sharing your content. One week of posting won’t do it. Two months of writing blog posts and going live on Facebook won’t do it. You have to stick to your marketing strategy to drive traffic and increase sales.
Which of the tips above surprised you the most? Let us know in the comments below!
Everything you need to do to increase leads for your landscaping business is in your control. You can do what it takes to get more web traffic as the expert of your business. As you gain more leads, you’ll have more opportunities to close more sales. Remember that online marketing is a great way your business can grow as a brand that can withstand the test of time!
Let’s chat!
Got a landscaping company and need to chat? We’re happy to answer your marketing questions and help you move your marketing strategy in the right direction. Book a time for a 15-minute call using this link: https://calendly.com/joshjamias/15min