Your ability to collect and earn positive reviews for your business has never been more important. In fact, there is a direct correlation between great online reviews and the revenue of your business. There are multiple places online where you can be reviewed by clients and customers such as Yelp, Google My Business, and Facebook. If you’re not already working on improving your online reputation, hopefully these stats from Searchenginejournal.com help you get started.
82% of shoppers seek out negative reviews: This stat isn’t really as discouraging as you think it might be as long as you’re doing a great job resolving issues with customers/clients. Shoppers are looking for negative reviews to see how you handle anything in the event something goes wrong. They want to know how friendly you actually are and if you care about making things right if you mess up a customer’s experience with your brand. This means that you should treat every negative experience as a way to earn a customer for life.
Young consumers trust reviews. As in 91% of consumers between 18 to 34 years of age count on reviews: People care about what their peers have to say. They want to know about the experiences others have had with your business before spending their hard earned cash. It gives consumers a chance to gain a better idea of your company culture and how well you measure up to the promises you make online.
Consumers need to see at least 40 online reviews before believing an average star rating: At one point, you only needed about 34 reviews back in 2017 but it’s been a few years since. This means that the value consumers place on reviews is greater than every before.
Likelihood of a product selling increases by 270% when it gets five reviews: If you’re just getting started in earning reviews from customers, getting 40 reviews might seem daunting. The thought getting 40 reviews when you have zero can be overwhelming. However, you can start with by just trying to get five reviews. The fact that you can increase your product sellability by nearly 300% should be enough motivation!
Your online presence improves with more positive reviews. The more positive reviews you receive, the more chances you have to sell and increase revenue. If you don’t know where to start, here are a handful of ideas to get reviews from people who have bought from you.
How to gain more online reviews
Gaining more reviews is a little easier than you think. With some patience and persistence, you’ll earn more reviews by using the following tips:
Email your customer list: In your regular customer emails, ask for reviews! Be consistent about asking.
Include a review request in customer confirmation emails: Did someone just place an order on your website? Send them an email asking about their experience!
Share reviews you’ve received on social media: Remind people that others are talking about your brand and have great things to say. It’ll make it that much easier to ask for a review from a new customer.
Incentives can get you more reviews: Throw in some discounts to motivate your customers to leave you a review. You can also include free product for anyone who leaves a review if that suits you better.
All of the tips are practical and easy to follow. Remember that you need to play the long game and invest in your brand by gaining feedback from real customers and clients.
Do you have any questions about how to build your online brand? Are you in need of a strategy that will help you improve your reputation and attract more customers? Email Josh at josh@jamiascreative.com!