You’re focused on helping people achieve their goals in life. These goals can include anything from losing weight to gaining more self-confidence. As a fitness studio, you’re invested in the success and well-being of your clients. How can you prove that you care? How can you share your knowledge so people understand that you’re not just trying to take their money? The way you can prove your expertise and show that you care is through content marketing.
What is content marketing?
Content marketing is the creation and sharing of online material to help your target audience solve problems you’re best at solving. It gives you a way to promote your brand without being as in your face as a paid ad. You’re sharing information to better educate your ideal customer/client. You’re less likely to lose your clients when you’re constantly educating them.
Online material can be in the form but not limited to videos, blog posts, and infographics. It’s in your best interest to invest resources into content marketing. In fact, the most successful companies spend 40% of their marketing budget on content marketing.
31 content marketing ideas to attract and retain fitness studio clients
We’ve compiled 31 ideas/topics you can take and use for your business. These ideas can be used in a variety of ways which will help you experience greater success in your marketing efforts.
How to speed up recovery after a workout
Improve your hydration with these 3 tips
Why is it important to improve flexibility?
How getting enough sleep helps you achieve your fitness goals
You really need to avoid these foods if you want to lose weight
What can you expect on your first day at our fitness studio?
We debunked the most common fitness myths
What you shouldn’t be doing if you want to lose weight
3 benefits of cross-training your body
Get more out of your workout classes with these tips
4 ways consistent workouts improve your quality of life
Is overtraining a real thing?
Snacks you’ll love before and after a workout
5 questions you should ask before joining a new gym
Why every person needs to work with a certified fitness trainer
These free apps will help you stay on track with your fitness goals
How to stay motivated when working out
4 ways to strengthen your core
How to increase your stamina and reduce back pain
Should you take supplements when trying to lose weight?
Meal-prep ideas you’ll love that are easy and cost-effective
Follow these practical tips to help you recover and train even harder
How to start working out
What’s the difference between a fitness studio and a gym?
Tired of skipping leg day? Strengthen your legs with these equipment-free workouts
Here’s how working out will improve your mental health
Here’s a full body workout you can do at home in 20 minutes
Fitness tips you’ll love if you’re over 40
Fitness advice for every beginner
How to make working out fun
3 things you’ll gain from joining a fitness studio
If you’re a bonafide fitness studio owner, there’s a good chance you can easily provide the answers and content for all of the topics listed above! It’s who you are as a person. You’re a knowledgable individual who loves helping people achieve their health and fitness goals. With content marketing, you have the opportunity to share who you are and why you provide value for others.
Do you need help with content marketing for your business? Whether you just need ideas to get started or want to outsource your written content, email Josh at josh@jamiascreative.com!