It may seem puzzling to some but not everyone understands how to be social on social media. With today’s platforms, it’s never been easier to discover new brands and connect with companies you’ve never heard of before. Most brands maintain some sort of presence on social media. In fact, approximately 62% of small businesses in the U.S. use social media to advertise their brand and increase revenue.
While the number of companies present on platforms like Facebook and Twitter continue to grow, not every company understands how to grow and build a brand. One of the best ways to build a brand that lasts for a long time on social media is to truly be social. This blog post is focused on helping you understand how to do just that on a consistent basis. After all, you can’t expect results on social media if you’re not putting in the work on a regular basis.
Reply to all comments
If you were back in elementary school and someone went out of their way to talk to you, do you reply or just ignore them? You should treat every bit of attention you receive on social media with care. If someone took some time to comment on one of your posts, it means you have their attention. When you take time to respond comments on your social accounts, you’re less likely to have negative reviews. You’re also more likely to have customers who will stick around for life.
Reply to a direct messages
Just like comments, you should be responding to direct messages you receive. It doesn’t matter if it’s an emoji or a full question. Respond to all dm’s. You can often resolve concerns in private if a customer has an issue with your business.
Reply to all reviews
One mistake business owners tend to make is only replying to negative reviews. You need to respond to both positive and negative reviews. Take every effort to express gratitude for people who speak highly of your business and recommend what you have to offer. You’re more likely to receive great reviews because you’re always showing that you care and truly listen.
Comment on and share relevant content from other social accounts
Another way to be social and expand your social reach is engage with other accounts. You can do this by commenting on the posts of businesses that complement what you have to offer. You can also increase your social influence by sharing content from your fans and brands you’re collaborating with. There is a great deal of power that comes from social media synergy. It’ll help you be authentic online and also help you get your brand out in front of people who wouldn’t have seen you otherwise.
You have what it takes to grow your brand on social media. An effective way to ensure consistent growth without being overwhelmed is to schedule time every day to engage. For example, block off 10-15 minutes each day of the week to catch up on notifications and reply to comments, messages, and reviews. Set aside another 15 minutes to comment on other posts and do outreach with other brands. Before you know it, your brand equity will grow and you’ll attract more of your ideal audience. Remember that the key is consistency!