How do you continue to create valuable content for your target audience? What can you do to improve your content marketing for your business? This blog post is focused on helping you build a lifelong brand through content marketing. With the right approach, you’ll have what it takes to improve your content marketing which will translate to greater revenue in the long run.
Stop caring so much: One of the biggest roadblocks to content creation is the worry about the opinions of others. Your focus should be on providing value for your target audience. You can do this by creating content that helps you ideal customer/client solve the problems you’re best at solving. Always think about the problems people pay your company to solve. Here are a few content topic ideas for different industries which can be repurposed in different ways from blog posts to infographics:
5 questions you should ask when choosing a real estate agent
What are interest rates and why do they matter?
10 terms real estate agents use that you should be familiar with
Avoid these 4 foods to maintain healthy gums
How often do you need to do a dental checkup
My kid hates brushing her teeth. What can I do to change that?
How to fertilize your lawn
10 tools everyone needs for landscaping
Do these 3 things to prevent your flowers from dying
While you may not be a real estate agent, dentist, or landscaper, you can see that the topics above are common issues these types of professionals deal with. For a landscaping expert, knowing which tools are needed to complete a project is second nature. What this means for you is you don’t need to think too hard about the topics you’ll cover in your content marketing.
Research your target market: The more your know your target market, the better your content will be. Here’s a quick list of questions you need to be able to answer:
Which platforms does your target audience use? i.e. Reddit, Facebook, YouTube
Who are the top influencers in your industry? Who does your target audience trust?
Does your target market actively engage with related content on social media? i.e. commenting on posts, sharing posts
Which types of content is consumed the most by your ideal customer/client?
Truly understanding the answers to these questions will help you be more effective in not just your content marketing, but also your marketing strategy. If you need to, hop on a call with a past customer or client to get a better idea of why they chose you over your competitors. It’ll help you gain a deeper understanding of how your ideal customer thinks and behaves.
Set aside time to brainstorm and be creative: There’s value in allocating intentional time to being creative. It’s in your best interest to make it a regular practice whether you set aside one hour a week or three hours week. Treat your creative time as an investment into your brand. A little bit of work on a regular basis pays off in the long run. You’re less likely to be exhausted when trying to create content if you follow this practice.
Always create: You can’t find out what works for your business and what contributes to your brand without putting in the work. You need to produce and distribute content to actually find out what resonates with your followers. Over time, you will find out if your target audience loves videos more than blog posts or infographics more than a product shot. Test out your ideas constantly to see what’s most effective for your brand!
How do you know if your content marketing is working?
One of the best ways to know if your content marketing works is to track your organic traffic. After all, 76% of marketers use organic traffic as a way to determine content success. Organic traffic are website visitors who didn’t visit your site because of paid ads such as Facebook ads and PPC ads on Google. The next statistic to track along with organic traffic are the number of conversions that are happening. You need to know how many website visitors become paying customers. Tracking these statistics help you gain a better idea of what' types of content marketing is most effective for your brand.
Now that you have a few easy ways to improve your content marketing, get to work! If you have any questions about content marketing for your business, email Josh at josh@jamiascreative.com.