Helping your clients with their real estate needs is what you’re best at doing as a real estate agent. You’re dedicated to helping real people buy and sell homes. Unfortunately, it can feel overwhelming trying to cut through the noise and do you what you need to in order to make your brand stand out. Luckily, there is a way to differentiate yourself and that is through content marketing.
What is content marketing?
Content marketing gives you the opportunity to attract your target audience and keep fans for life through content such as videos, blog posts, infographics, and photos. With content marketing, you can increase brand awareness. As you educate your clients, they’ll understand how you can provide value for them. They’ll also be less likely to be frustrated since they’re more aware of everything that goes into the buying and selling process.
Here are 31 content ideas you can use for your real estate business
Below are 31 content marketing ideas you can use to grow your business and help more people. You can use these ideas in different ways such as blog posts and infographics. Remember that these are just ideas you can put to work for you and customize based on your needs.
Here are 3 ways real estate agents make your life easier
10 terms real estate agents use that you should be familiar with
What’s the difference between a townhome and a single family home?
What are interest rates and why do they matter?
Why real estate investing can help you accomplish your investing goals
5 questions you should ask when choosing a real estate agent
Here’s how a hiring a real estate agent makes your life easier
What are the different expenses involved when selling a home?
How much does it cost to hire a real estate agent?
Should you live in an apartment, a townhome, or a single family home?
Here are 4 things you need to consider when buying a new home
How do I qualify for a home loan?
What’s a seller’s market?
Here are 4 things you need to consider when selling your home
The pros and cons of living in a HOA
What’s a buyer’s market?
How do I put an offer on a home?
What does my credit score need to be in order to buy a home?
How much money do I need for a down payment?
I just put an offer on a home. What do I do next?
Can a real estate agent help me buy a property out of state?
Here are the 5 most common questions real estate agents receive
How can I increase my property value?
How to prepare your home for a showing
3 ways you can find the perfect home
Here are expenses you need to plan for when buying a home
How long will it take sell my home?
When can you back out of buying a home?
Which home improvements increase the chances of selling my home?
What is a home inspector and how can a home inspector help me?
How do you figure out how much your home is worth?
As an experienced real estate agent, you can easily provide the content for every topic listed above. No question above is not without an answer you’re familiar with. At the end of the day, content marketing provides value for your target audience because you help them solve problems you’re best at solving. Content marketing is about playing the long game and building relationships with your idea client.
Do you have any questions about how you can get content marketing going for your real estate business? Email Josh at josh@jamiascreative.com!