If you’re reading this blog post, you’ve probably dabbled in content marketing for your business or you’re thinking about starting it soon. Content marketing is one of the best ways increase brand awareness, drive up revenue, and gain followers for life. Putting content marketing to work for your business makes it possible to provide value for your customers and help solve the problems you’re best at solving.
Types of content marketing
Before we go into how content marketing helps your business, here’s a little bit about some of the different types of content that exist:
Blog posts: Published for your website, blog posts are an effective way to improve SEO for your website. Blog posts are consumable written content that tend to be informative in nature. Word count can be anywhere from a few hundred words to thousands of words. By posting regularly to your brand’s blog, you will increases the number of times you’re discovered through search engines.
Videos: One of the most engaging ways to connect with your fans is through video marketing. It utilizes both sight and sound and is an effective medium to tell your brand’s story. Videos are another way to help your target audience be educated and entertained.
Infographics: What if you could combine interesting data and incredible graphic design? That’s essentially what happens when you create an infographic to be used for your brand’s marketing efforts. When done properly, infographics are a great way to increase brand awareness because of how shareable they are on social media.
Photos: The saying that pictures are worth a thousand words still holds true. Photos are a simple way to share what your business has to offer whether it’s a product or a service. You can use photos in just about every type of marketing you can think of from direct mailers to Instagram posts.
Increase brand awareness with content marketing
Photos make it easy to show your business in action.
Investing in content marketing means you have content that you can share on your social media accounts. You won’t have to worry about what you can share whether it’s for Facebook or Twitter. Here are a couple of ways content marketing helps you increase the number of times your brand gets in front of other people:
Shareable social media content: If you think about it, there’s no way people can share anything from your brand if you’re not putting any content out on social media. Without consistent quality content, people don’t have anything to talk about when it comes to your company. Investing in unique, helpful content incentivizes people to share things you’ve created whether it’s a captivating video or a quality photo that shows off what your business has to offer.
Better SEO: Did you know that adding new, unique content online improves your company’s search results? You’re more likely to be discovered every time you publish a new blog post on your website or share a great infographic with a quality caption on LinkedIn. The reason why this works is the more you put yourself out there, the more opportunities you create for your brand to be discovered.
Increase revenue with content marketing
Does content marketing increase sales? Yes, content marketing increases because it provides a way to bring your target audience to your website. In fact, most marketers are committing 40% or more of their marketing budget towards content marketing. Think about investing in content creation in the same way you’d water and tend to a garden. The more information you supply your target audience, the more loyalty your customer/client have towards your brand.
Content marketing turns your company into a source for reliable information your ideal customer can count on. As your target audience begins to turn to your brand for information, your target audience will become a more educated buyer. Smarter customers make for more loyal customers because they know what they are committing to when buying from you. No one wants to feel like they are being sold to. People want to feel like they are in control when spending resources in exchange for a product or service. By providing informative content, your target audience will feel empowered and more invested in what your business can offer them.
Gain loyal followers for life with content marketing
Did we mention that you can gain loyal customers and clients through content marketing? Nothing is better than having a customer or client who continuously chooses you over your competition. When you’re focused on providing as much value as possible for your target audience, you’re regularly serving them.
For example, you give your ideal customer/client a reason to keep coming back to your website with your blog. It serves a fresh resource that always provides solutions to the problems your business is best at solving.
Where should you start with content marketing if you haven’t been investing in content creation?
Are you not already created content for your online marketing efforts? One of the best places to start is by launching a blog for your website. Blogging enables you to build up your website’s online clout and gives you more marketing material to work with for social media marketing. Here’s the link to a previous Jamias Creative blog post on what you need to know when you decide to start blogging for your business: https://bit.ly/2VNCycZ
Do you have any questions about content marketing for your business? Email Josh at josh@jamiascreative.com!