Key Facebook marketing stats you need to know so far in 2020

Although 2020 is more than halfway over, developments and changes are still happening on Facebook. It’s important to be aware of what’s going on in this social platform if you’re using it to market your business. Your effectiveness on a social media network can be improved by increasing your knowledge. Here are a handful of statistics you should know about Facebook compiled by SproutSocial.

The fastest-growing segment of users on Facebook are 65+

What does this mean for you as a brand? If you’re trying to capture the younger market while working to cut through the noise, Facebook may not be the best place for you to focus your time. In fact, you might want to consider other platforms such as TikTok, Instagram, and YouTube. It’ll help you be more effective with your time and marketing resources.

However, if you have products and services that greatly benefit older segments of the US, Facebook may provide the greatest return on investment. It’s always key to pay attention to who uses what platform, how they use it, what people are hoping to gain from using a social media platform.

Less teens are using Facebook

Going back to the statistic above, you need to know who you’re targeting. Less than 10% of teenagers say they use Facebook on a regular basis. If a teen does have a Facebook, this teen is most likely occasionally using the platform. This is a big difference compared to 2015 when 71% of teens were actively using Facebook.

Majority of Facebook users live outside of the US or Canada

Sure, only 10% of Facebook users live in North America but North American users account for 48% of Facebook Ad revenue. If you’re able to serve international markets with your brand, it’s most likely still worth it to invest in Facebook since Asian-Pacific users make up 41.3% of monthly active users.

Nearly 3/4 of Facebook users earn more than $75,000/year

Despite it being a professional network, did you know that only 49% of Facebook users make more than $75k each year? Facebook’s users tend to make more money but that may be due to the fact that Facebook’s user base is on the older end of the age spectrum.

Only 6% of ad revenue comes from desktop-only users

Yes, you read that correctly. Majority of Facebook Ad revenue comes from mobile. With this knowledge in mind, always focus on optimizing all of your paid ads for mobile. Mobile-friendly is never a bad route for you to go.

Mid-day Wednesday and Thursday are the busiest times on Facebook

Monday is not the noisiest day on Facebook. Neither is Tuesday or Friday. It’s actually two days of the week: Wednesday and Thursday. While some engagement times may vary depending on your industry and target demographic, lunch time on Wednesdays and Thursday get the most engagement.

What can you do with this knowledge?

These aren’t all of the key statistics shared by Sproutsocial but you access them by clicking here. Now that you know more, identify what’s been happening with your brand on Facebook and make changes based on your new knowledge. It’s in your best interest to regularly test out new ideas to see what works for your brand. While there are best practices to follow, there’s no pre-determined route for you to follow when it comes to social media marketing. If you have any questions about social media marketing for your brand, email Josh at josh@jamiascreative.com!

5 Facebook marketing ideas you can use for your business during the coronavirus outbreak

Depending where you are in the world and the type of business you’re in, the effects of COVID-19 can greatly disrupt your cash flow. How can you let people know you’re still in business? What can you do on Facebook to still provide value and connect with your customers? Here are five Facebook marketing ideas you can use for your business during the coronavirus outbreak.

1. Continue to post regularly: Nothing suggests that you’re no longer in business by not maintaining your Facebook account. Stick to your regular posting schedule. Let your customers know what you’ve been up and how you’re still making things happen despite the coronavirus outbreak. It’ll help you stay on top of mind for your customers and help them stay connected.

2. Stay on top of your customer service: Not only do you need to maintain a regular presence on Facebook but you also need to keep showing your customers that you’re listening. We can’t emphasis enough the importance of always replying to the comments and messages you receive. One of the quickest ways to tell a customer you don’t care is by leaving them hanging when they reach out to you.

3. Put Facebook Live to work for you: Do you want your customers to keep coming back to you? Do you want to more engagement on your Facebook Business Page? Use Facebook Live. Facebook Live is a great tool to provide value for your customers. You can do a variety of things such as tutorials on how to use your products to giving your followers the inside look on your business. Don’t be afraid to go behind-the-scenes of what you and your company does to serve them.

4. Be transparent and communicate: If you’re going to need to shut down your business for a day to do deep cleaning. Let your customers know. If your local government agencies limits when you can be open, share that information on Facebook. The same goes if you have to close for two weeks because your business has been contaminated. Communicate honestly because it’ll always pay off.

5. Don’t operate out of fear: Remember that fear and panic can lead to undesirable outcomes. Be cautious but don’t make decisions out of fear. Take extra precautions to keep your business clean and healthy and don’t be afraid to post about it.

Keep in mind that Facebook can be an effective tool that can contribute to the growth of your business. Be consistent, honest, and focused on providing value for your customers. If you have any questions about Facebook marketing for your business, email Josh at josh@jamiascreative.com!

Social media posting ideas you can use to grow your business

Getting real results from your social media marketing efforts takes time and planning. You might just need a bit of direction and inspiration to help you gain momentum if you haven't already started. Either way, here are some ideas that you can use in your social media marketing efforts to increase annual revenue.

Creating a social media marketing system

To avoid burnout in social media marketing, it’s important that you develop a system you can rely on. Here’s a sample schedule you can use and tailor to your business needs for Instagram or any other platform you use:

1. Monday: Schedule 1-2 hours to gather content such as pictures and videos you can use. These pictures and videos need to be consistent with your brand and what customers pay you to do.

2. Tuesday: Use a social media scheduler such as Facebook Creator Studio, Buffer, or Hootsuite to schedule posts until the next Monday. Plan for at least an hour to add in visual content, captions, and hashtags if relevant to the platform.

3. Wednesday: Set aside 1 hour to discover new influencers you can partner with and reach out to them for collaborations.

4. Thursday: If you haven’t stayed on top of it, respond to all of the comments and messages you’ve been receiving. This will help you build a real brand and increase your organic reach.

5. Friday: Track statistics such as post engagement (i.e. how many likes and comments you’re getting per post). Identify if which posts have been your best performing posts throughout the week.

Keep in mind that the schedule above is a sample schedule to give you an idea of how to plan out your week when managing your social media marketing efforts. It’ll help you feel in control and not be overwhelmed by everything you have to do because you’re planning for success.

What to post each day

First of all, every post should be focused on providing value for your customers/clients. Always put the needs of your target audience first. Each post should be designed to help them solve the problems they’re counting on you to solve. For example, if you’re doing the marketing for a boxing fitness gym, what are people paying you to do for them? There’s a good chance it’s a mixture of improving their physical health and boosting confidence by learning a combat sport. With that in mind, here’s a posting schedule for Facebook that you might follow if you’re building clientele for a boxing gym:

1. Monday: Share a blog post from your website on workout recovery tips

2. Tuesday: Facebook Live video on a “How to” such as “How to wrap your hands”

3. Wednesday: Share a group photo of one of your workout classes

4. Thursday: Feature a member of your fight team with either a video/picture

5. Friday: Share a photo from one of your clients

6. Saturday: Post a workout tip or healthy eating tip

7. Sunday: Re-share a past video or post a promotional deal

This is a simple format you can follow. It’s predictable and gives your followers and fans something to count on when they’re scrolling through their Facebook feed. You can use this schedule for whatever business you’re in.

As always, be patient and consistent. You’ll be able to see results over time and build a real following that benefits from what you have to offer. If you have any questions about social media marketing, email Josh at josh@jamiascreative.com!