5 realities you need to face about social media marketing

When it comes to social media marketing, there are many misconceptions. It’s not the silver bullet to marketing. It’s not the only way to increase sales or build a brand but it’s definitely a proven and effective way to do so. If you’re new to social media marketing or have been in the game for some time, here are five realities you may or may not already know about. You’ll have to face them either way.

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  1. Not every social media post will go viral

You’ll have your share of hits and misses when you market your business on social media.

You’ll have your share of hits and misses when you market your business on social media.

Just because you had one post get thousands of shares, likes, and comments doesn’t mean every post will go crazy. The reality is that many of your social media posts won’t get high engagement and reach due to the decline in organic reach. This is especially true for Facebook since the biggest business pages tend to get less than 4% reach.

2. Consistency pays off

Using a calendar is a great way to remember to post regularly.

Using a calendar is a great way to remember to post regularly.

Sticking to a regular schedule is an effective way to get real results. Social media users on every platform are looking for content they deem valuable on a consistent basis. Whether you’re posting every day or three times a week, stick to it. Your focus should be on sustainable marketing for your business. Avoid the temptation to go crazy an post 10 times on Instagram but not post again for the next 10 days.

3. Don’t be afraid to test and experiment

Find if your fans love vertical videos by testing it out.

Find if your fans love vertical videos by testing it out.

Test out new ideas you have and experiment with different types of content. Referring back to #2, consistent posting will help you develop a baseline to compare your A/B testing. You can quickly find out if posting videos are more effective on Monday mornings versus Monday evenings. You’ll be able to know whether or not you can reach more people with black and white photos or pics in color. Always test out theories and ideas. It’ll help you evolve with the algorithm changes of each platform.

4. It’s not easy

Picking the right photos to use is just one aspect of social media marketing.

Picking the right photos to use is just one aspect of social media marketing.

Is it true that if your 12-year-old child can post on social media then anyone can do it? No, it’s not true. Understanding how to use social media for marketing a business requires a different approach than using social media to share family pics. Social media marketing requires you to be on top of the latest trends along with being able to make decisions based on data.

5. You don’t have to do it all on your own

There’s no need to be alone when putting social media to work for your business.

There’s no need to be alone when putting social media to work for your business.

If you feel overwhelmed or would just rather not deal with social media marketing for your business, consider hiring an employee or outsourcing. Look to work with a practitioner. Would you hire an obese doctor to tell you how to lose weight? Probably not. The same goes for people who may be able to help you with your company’s social needs. Check to see if they’re practitioners who actually produce their own content. Find out for yourself if they actually use the platforms you use for your business.

When you’ve found the right individual or agency, you’ll be able to spend more time on tasks that utilize your strengths.

After reading this quick article, are there any questions that come to mind? Email Josh at josh@jamiascreative.com!

4 ways to still drive traffic from Facebook on a low budget

Having a small marketing budget may seem discouraging when it comes to trying to earn attention on Facebook. Facebook’s algorithm changes over the last few years have made it more difficult to gain exposure by only posting on your business page. Depending on the number of likes and followers, you may only be getting 1-2 likes per post. You may be tempted to ditch Facebook all together.

Time spent on Facebook per user per day: 20+ minutes

Time spent on Facebook per user per day: 20+ minutes

Don’t do it. Don’t ditch Facebook. These statistics should help you understand the opportunities available:

  • Facebook monthly active users: 2.2 billion

  • Facebook daily active users: 1.47 billion

  • Percentage of US adults over age 50 that use Facebook: 50%

  • Percentage of US adults aged 25-49 that use Facebook: 80%

  • Share of US Internet users, aged 14-17 that use Facebook: 65%

  • Percentage of millennials (15-34 year olds) that use Facebook: 91%

  • Time spent on Facebook per user per day: 20+ minutes

  • Percentage of active Facebook users that visit it multiple times a day: 51%

Tapping into Facebook gives you access to more customers.

Tapping into Facebook gives you access to more customers.

Facebook still has the attention of many people around the world. This is especially key if you’re an e-commerce business. You can’t ignore the opportunities presented. That being said, here are four ways you can drive traffic Facebook on a low budget:

Stick to a schedule: Human beings love and find comfort in predictability. One of the ways to do that for both current customers and potential customers is to stick to a content schedule. You can do this by creating a content calendar with a layout of the posts you plan to share on Facebook. Each post shared needs to have a purpose. This purpose can be anything from encouraging followers to share a video as a way to enter a giveaway to notifying followers of a limited time offer.

Sticking to a schedule will help you be consistent.

Sticking to a schedule will help you be consistent.

After you’ve determined what types of posts you will share, schedule each post on Facebook using the Facebook scheduling tool. Using this simple tool will allow you to auto-publish content throughout the week which will save you time.

If you’re wondering how often you post, the question you should ask yourself is, “How much time am I willing to put in?”. We recommend posting three times a week whether it’s Monday/Wednesday/Friday or Tuesday/Thursday/Saturday. Remember that the key is sustainability. Don’t do more than you’re actually willing to do. It’ll lead to burnout and frustration.

Experiment with $5 to $10: Just because you don’t have a $1,000,000 budget doesn’t mean you can use Facebook Ads. One of the best things about Facebook for businesses is how easy it is to set up and run an ad. Putting ad spend behind a Facebook post is called “boosting”. When you boost a post, you set the budget and duration of time the ad will run. You can put ad spend behind any post you’ve created from videos to a photo album. The minimum ad spend required is $1/day.

For as little as a $1/day, you can advertise on Facebook.

For as little as a $1/day, you can advertise on Facebook.

Depending on your goals, you can boost posts with the main goal of getting more likes and comments. You can also boost posts that are focused purely on getting Facebook users to click on a website link you’ve shared.

Facebook Live Videos: Facebook puts priority on giving organic exposure to Facebook Live Videos. Say your normal reach per post, is 15 people or 100 people. A Facebook Live Video will often get a multiple of your usual numbers. This can mean the amount of people reached can go from 15 to 200 or 100 to 600. We know this because it worked for our Facebook pages.

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Are you not sure what to talk about on Facebook Live? Here are a few topics you can tailor to your own business:

  • 3 ways to create the perfect winter outfit with [insert you products here].

  • How to save time and money to doing these three things

  • Here’s a sneak peek at our winter catalog

Your Facebook Live Videos don’t need to be long. They can be as short as 60 seconds if that is what works best for you. Keep the video moving and focus on creating value for your customers.

Create a Facebook Group: Do you have a Facebook Group for your fans to hang out? Creating a Facebook Group for fans is an effective way to build a community around your brand. Facebook tends to reward group activity with better organic reach than business pages will receive at times. You’ll provide an environment for your customers and clients to share and exchange ideas and help each other provide solutions to the problems they’re dealing with. You will also be able to stay on top of the latest trends and conversational topics in your industry.

Invest in your brand’s community with a Facebook group.

Invest in your brand’s community with a Facebook group.

For more on Facebook groups, visit this link for more on how to run a Facebook group.

Now that you know how to drive traffic from Facebook on a low budget, start implementing these tips. You’ll be able to benefit from Facebook’s massive user base and achieve your business goals!