Knowing what to do for your brand’s social media marketing can be fun and effective when you follow best practices to grow your business and increase revenue. We’ve compiled a quick list of best practices for you to excel on platforms like Facebook and Instagram. Keep in mind that these aren’t all of tips you need to succeed but they will get you started.
If you have any questions about anything you’re about to read, let us know in the comments below! Here’s a handful of best practices you’ll be able to put to work for your business:
Be strategic with a social media scheduler: Did you know that you don’t have to worry about waiting until certain times to post? You can use a social media scheduler to make your life a lot easier and be more strategic. With a social media scheduler, you can plan out posts ahead of time and always make sure you have content ready for your followers. Here’s a blog post that talks about social media marketing tools you can use to make your life easier: https://jamiascreative.com/blog/3-free-tools-to-make-social-media-marketing-a-little-easier
User-generated content: A great way to prove to your follower that you care is by sharing user-generated content. Whether you’re a consumer goods business or a service, share content that’s been created by your biggest fans. It proves to others that your brand is worth talking about. Following this best practice also makes your life easier because you don’t have to stress as much about creating fresh content.
Reply to all comments, direct messages, and reviews: We can’t emphasize this enough. If you’ve been consuming our content for some time now, you’ll notice that we talk about being responsive. Show people that you care by listening and responding. It’s an effective way to invest in your community. You can stand out in your industry because you’re being social on social media.
Collaborate: One of the most effective ways to increase your brand awareness is to team up with other brands that complement you and your goals. There’s a lot of power in collaboration. Sure, you’ll gain access to the followers of the brands you partner with but you’ll also learn new marketing ideas from your collaborative efforts. These collaborations can happen in the form of joint Facebook Lives, workshops, and guest blog posts.
Be consistent: This last tip is key to your success. You can’t know what works for your brand on social media if you’re not consistent in your marketing efforts. You won’t know which types of posts are most effective if you don’t have any data. Data doesn’t magically appear if you aren’t posting online. A lack of presence also doesn’t give your followers a reason to keep coming back.
From being consistent on social media to sharing user-generated content, these best practices are shared with you in mind. They’re completely possible to follow and are sure to yield positive results. Do you have any questions about social media marketing for your business? Email Josh at josh@jamiascreative.com!