Our answers to common questions we receive about influencer marketing

As social media usage continues to grow, the importance and value of influencer marketing increases. Businesses are beginning to look into influencer marketing as a way to build brand awareness and multiply revenue if they aren’t already doing so. We’ve consistently received a handful of similar questions regarding influencer marketing. This blog post is focused on answering those frequently asked questions.

Influencers help you gain access to new communities who may be interested in your brand.

Influencers help you gain access to new communities who may be interested in your brand.

Q: How do I find influencers to work with?

A: One effective way to find influencers to work with is to check out the top posts for the hashtags specific to your industry. If your hashtag is #cooking, check out the top posts with the hashtag #cooking. The same goes for other topics. You’ll be able to see influencers who regularly produce quality content that fits in your niche. This link explains how Instagram Hashtag Following works.

Influencer marketing is an effective way to increase attendance at events.

Influencer marketing is an effective way to increase attendance at events.

Q: How do I know if it’s a good influencer to work with?

To know if an influencer help you gain a positive ROI (return-on-investment), it’s important to figure out the engagement an influencer receives. Instagram engagement is a combination of likes and comments. Use this Instagram calculator to figure out the engagement rate of an influencer you’re interested in. Influencers who have an engagement rate of more than 8% are often good to work with. Remember that engagement rates is often more important than total followers. It’s always a good idea to work with influencers have engagement rates in the double digits and also do a great job of responding to comments and direct messages.

Choose to work with influencers who have great engagement rates.

Choose to work with influencers who have great engagement rates.

Q: Do I have to pay influencers?

A: You don’t always have to pay an influencer when you team up with one. Some influencers are only looking for free product of any monetary value. Other influencers will give you a shoutout if you give them products or services that are equal to a specific monetary value that makes them feel like it’s worth their time.

Influencer marketing can provide a better ROI than traditional and digital advertising.

Influencer marketing can provide a better ROI than traditional and digital advertising.

Q: How do I get influencers to agree to work with me?

A: Influencers want to work with brands who fit their values and help them provide authentic content for their followers. Don’t reach out to influencers just because they have 100,000 followers or 10,000,000 followers. Make sure the influencers you want to work with have similar values and you’re able to help them with their goals. When pitching influencers, explain as simply as possible how your brand will help them and provide value for their followers.

Clarify expectations and always deliver as promised when working with influencers.

Clarify expectations and always deliver as promised when working with influencers.

Q: What do I do if they agree to work with me?

A: Congratulations! You got an influencer to say yes to working with you! Be sure to nail down expectations and strive to be as transparent as possible. Communicate with the influencer what he/she can expect to receive from you. If you’re shipping product, send them the tracking information. If they’re coming to your business for an experience, plan out the details of their time with you. Set yourself up for success.

How to find influencers to partner with for your brand

How do you find influencers for your brand? How can you tell if they're going to be a good fit?

We're telling you all our tips and tricks for how we find the perfect influencers. 

First, how do you find influencers? 

On Instagram, go to your discover feed. It's the page with the little magnifying glass icon. You can find new people by scrolling through your discover feed. Find people that way and look through their feeds and their stories. 

You can also search at the top by places and by hashtags. If you're a business in Salt Lake City, you can specifically search your location on Instagram. The first nine posts it shows you are the top posts in that city at that time. Then it goes to the most recent posts.

You can also search a hashtag. Let's say you're looking for people in the Utah art scene. You'd want to search the hashtag #utahart and look at the top posts for that! 

Now, how can you tell if it's a good influencer? Look at the follower count first. We love working with influencers who have around 5,000-15,000 followers for local brands. 

Next, look at engagement. You can figure that percentage out by taking the number of likes + comments and dividing that by the total followers they have. Let's say an influencer has 1000 likes and 90 comments and has 7,400 followers. Go to your calculator and divide 1090 by 7400 and that equals 0.147. That means that influencers has a 14.7% engagement rate. That's really good engagement! 

An awesome engagement rate is 8% so if someone has over that combined with a good follower count, work with them! 

Next, look at the quality of content an influencer is posting. You want to make sure the coloring of the photos and cropping is what you're looking for. The influencer will give you content back that matches their own feed, so make sure that matches yours as well! 

Below are a couple examples of how different coloring and lighting can be. 

 

Watch our Facebook live to watch Makenzie show you how to find influencers!