4 best practices to get more out of your Facebook videos

Facebook videos are one of the most effective ways to reach your target audience and increase sales. More and more Facebook users are consuming video content due to the engaging nature of videos. According to a study by Locowise, Facebook videos engage 5.49% of the audience reached compared to 4.67% of audience reached by photos.

Facebook videos are an effective way to engage with your fans.

Have you already been producing Facebook videos but you’re not getting the views you expected? Nothing is more frustrating than putting in a lot of work but no one is watching your videos. Here four things you need to do to get the most out of your Facebook videos:

1. Headlines matter

   The headlines you create make a difference. Focus on sticking to headlines that clearly explain the value your video provides for your audience. Lists and how-to videos tend to do well organically so if that’s the type of video you’ve produced, make sure your headline reflects that. Remember to be honest in your headline and not mislead Facebook users who choose to watch your video. It’s one of the fastest ways to lose trust and credibility.

2. Add captions

   One way to get more views is by paying attention to people who watch videos with the sound off. Not everyone consumes video content with the sound on so captions enable viewers to still engage in silence. A great tool available on Facebook is the auto-caption generator. We use this tool to save us a lot of time from having to write individual caption for each part of your video. While Facebook does generate captions automatically, we recommend you review the captions for accuracy.

3. 3 minute minimum

   Believe it or not, the Facebook algorithm favors videos that are at least 3 minutes long! This is especially true for your videos that are focused on generating ad revenue through YouTube. On the other hand, if you’re releasing a high quality video, then a minimum of at least a minute is key. While a 3 minute minimum is a best practice, it’s up to you to figure out the perfect length of video for your followers. Some Facebook users have no problem regularly watching videos that are 5-10 minutes long while others only stick around for videos that are 90 seconds in duration.

4. Clear call-to-action

   Do your video viewers know what to do after watching your video? A call-to-action helps your viewers understand the next step they should take after watching your content. Whether it’s to buy your product or to get them to start eating healthy, there should be no doubt as to what needs to happen. Include your call-to-action in your video and also in your video description.

What do you do now?

Get more people buying your products with a clear call-to-action.

Now that you’ve learned four best practices to get more out of your Facebook videos, which practices are you not doing? Which practices are you already implementing in your videos? Stick to what you’re already doing and start using the tips you haven’t been using. You’ll be able to increase your organic reach and engagement.

Do you have any questions about Facebook video marketing? Email Josh at josh@jamiascreative.com with your questions!

14 social media statistics that will help you make better marketing decisions

Knowing more about the social media marketing will only help you be more effective in your online efforts. As more and more of the world’s population gains access to smartphones, the social media ecosystem will continue to grow. In fact, there are 3.499 billion active social media users.

Here are 14 social media statistics focused on helping you learn more about the social media ecosystem and current trends:

Mobile-first marketing helps you build your brand as more and more people shift their attention to mobile devices.

1. 81% of small and medium businesses are active on social media

2. Between April 2018 and April 2019, more than 202 million new users joined social media platforms

3. 91% of social media users access platforms (i.e. Facebook, Instagram) with mobile devices

4. More than 500 million Instagram Stories users around the world in January 2019

5. Influencer recommendations are responsible for 49% of social media consumer purchases

6. $74 billion was spent on social ads in 2018

7. American adults watch a minimum of 1 hour and 16 minutes of video on mobile devices every day

8. 55% of social media users in the U.S. watch online videos every day

9. According to the Content Marketing Institute, 85% of B2B marketers experienced success due to content creation

10. 54% of social media users use social media to research products they’re interested in buying

11. Brands are more likely to be recommended by customers who had a positive social media experience to friends and family

12. 37% of Americans use Instagram

13. Instagram is the favorite social media network for 24% of U.S. teenagers

14. 2 hours and 22 minutes per day is the average amount of time people spend on social media and messaging

Which statistic surprised you the most? Let us know in the comments below!

As social media usage continues to grow, it’s important that you become a social media practitioner for your brand. You can’t improve your social media marketing efforts if you’re not actively posting and trying to figure out what your online presence needs to grow. It’s important that you continually maintain an active presence on social media. Why? Consistent activity helps your brand become a reliable source of information for your customers.

Have you given up on social media marketing? Email Josh at josh@jamiascreative.com!

Content ideas for Twitter for your business

While Twitter is not as popular as it was a few years ago, Twitter hasn’t died and is still home to many users around the world. Twitter is an effective tool for sharing updates, insights, and engaging with customers. If you have a Twitter account for your business but aren’t sure what to tweet, you’re reading the right blog post.

Twitter continues to be a popular app despite the rise of newer social platforms.

Here are a handful of ideas you can use to build your brand on Twitter:

Industry trends

Twitter is often a go-to place for people to stay on top the latest trends and waves in an industry. As an expert in your industry, share what’s happening. One of the reasons why people are still on Twitter is how easy it is to post in real time. Remember to stay within your space. It’ll help you be authentic and true to your brand. Below are a few ideas:

• Quarterly performance reports for the top companies in your industry

• App engagement rates for social media marketing companies

• Industry leader research reports

Capture attention by becoming the go-to spot for industry info.

By tweeting industry trends, you can establish your brand as a leader. As you continue to do this over time, you will build brand equity and gain trust from your followers.

Ask questions to understand your followers and industry

To gauge the interest of your following, use questions to interact on Twitter. Asking questions is an effective way to keep better tabs on the industry you’re in. By using this idea, you also open up opportunities to solve problems for customers before they leave you a negative review.

Releasing new content

Did you just publish a new blog post on your website? Tweet it! Have you created an infographic that helps your customers better understand how to use your products? Share it with your followers on Twitter. For evergreen content, don’t hesitate to share evergreen content more than once. Remember that the creation of content is pointless if you don’t share it with anyone.

Tweet live coverage of events

This tactic is especially effective when you’re marketing a sports team or a company that does live workshops. For sports teams, you can share play-by-play coverage. You can also give updates on scores, injuries, and substitutions. Another tool that can help with your Twitter coverage is using live videos.

For events like conferences and seminars, share the top quotes from the speakers.

When to covering something like a seminar or workshop, focus on sharing notable quotes and moments from the speakers. You can also tweet pictures and video clips of people who are attending the event.

News updates

Using Twitter to get the news out is more effective than more traditional methods.

This content idea is an effective way to keep customers in the loop with the latest developments in your company. The news can be regarding anything from products to people. If you don’t know how it can help your audience, you probably shouldn’t share it. Here are a handful of ideas you can use:

• New hires

• Product updates

• The building of a new location

• Behind-the-scenes of the development of a new service/product

Remember that Twitter makes it easy for you to share news in real time so put it to work for you.

Questions?

Do you have any questions about how to step up your Twitter game? Leave us a comment down below! To stay in touch with Jamias Creative on Twitter, here’s the link.