14 social media statistics that will help you make better marketing decisions

Knowing more about the social media marketing will only help you be more effective in your online efforts. As more and more of the world’s population gains access to smartphones, the social media ecosystem will continue to grow. In fact, there are 3.499 billion active social media users.

Here are 14 social media statistics focused on helping you learn more about the social media ecosystem and current trends:

Mobile-first marketing helps you build your brand as more and more people shift their attention to mobile devices.

Mobile-first marketing helps you build your brand as more and more people shift their attention to mobile devices.

  1. 81% of small and medium businesses are active on social media

  2. Between April 2018 and April 2019, more than 202 million new users joined social media platforms

  3. 91% of social media users access platforms (i.e. Facebook, Instagram) with mobile devices

  4. More than 500 million Instagram Stories users around the world in January 2019

  5. Influencer recommendations are responsible for 49% of social media consumer purchases

  6. $74 billion was spent on social ads in 2018

  7. American adults watch a minimum of 1 hour and 16 minutes of video on mobile devices every day

  8. 55% of social media users in the U.S. watch online videos every day

  9. According to the Content Marketing Institute, 85% of B2B marketers experienced success due to content creation

  10. 54% of social media users use social media to research products they’re interested in buying

  11. Brands are more likely to be recommended by customers who had a positive social media experience to friends and family

  12. 37% of Americans use Instagram

  13. Instagram is the favorite social media network for 24% of U.S. teenagers

  14. 2 hours and 22 minutes per day is the average amount of time people spend on social media and messaging


Which statistic surprised you the most? Let us know in the comments below!

As social media usage continues to grow, it’s important that you become a social media practitioner for your brand. You can’t improve your social media marketing efforts if you’re not actively posting and trying to figure out what your online presence needs to grow. It’s important that you continually maintain an active presence on social media. Why? Consistent activity helps your brand become a reliable source of information for your customers.

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Have you given up on social media marketing? Email Josh at josh@jamiascreative.com!