Knowing more about the social media marketing will only help you be more effective in your online efforts. As more and more of the world’s population gains access to smartphones, the social media ecosystem will continue to grow. In fact, there are 3.499 billion active social media users.
Here are 14 social media statistics focused on helping you learn more about the social media ecosystem and current trends:
81% of small and medium businesses are active on social media
Between April 2018 and April 2019, more than 202 million new users joined social media platforms
91% of social media users access platforms (i.e. Facebook, Instagram) with mobile devices
More than 500 million Instagram Stories users around the world in January 2019
Influencer recommendations are responsible for 49% of social media consumer purchases
American adults watch a minimum of 1 hour and 16 minutes of video on mobile devices every day
55% of social media users in the U.S. watch online videos every day
According to the Content Marketing Institute, 85% of B2B marketers experienced success due to content creation
54% of social media users use social media to research products they’re interested in buying
Brands are more likely to be recommended by customers who had a positive social media experience to friends and family
37% of Americans use Instagram
Instagram is the favorite social media network for 24% of U.S. teenagers
2 hours and 22 minutes per day is the average amount of time people spend on social media and messaging
Which statistic surprised you the most? Let us know in the comments below!
As social media usage continues to grow, it’s important that you become a social media practitioner for your brand. You can’t improve your social media marketing efforts if you’re not actively posting and trying to figure out what your online presence needs to grow. It’s important that you continually maintain an active presence on social media. Why? Consistent activity helps your brand become a reliable source of information for your customers.
Have you given up on social media marketing? Email Josh at firstname.lastname@example.org!