While Twitter is not as popular as it was a few years ago, Twitter hasn’t died and is still home to many users around the world. Twitter is an effective tool for sharing updates, insights, and engaging with customers. If you have a Twitter account for your business but aren’t sure what to tweet, you’re reading the right blog post.
Twitter continues to be a popular app despite the rise of newer social platforms.
Here are a handful of ideas you can use to build your brand on Twitter:
Industry trends
Twitter is often a go-to place for people to stay on top the latest trends and waves in an industry. As an expert in your industry, share what’s happening. One of the reasons why people are still on Twitter is how easy it is to post in real time. Remember to stay within your space. It’ll help you be authentic and true to your brand. Below are a few ideas:
Quarterly performance reports for the top companies in your industry
App engagement rates for social media marketing companies
Industry leader research reports
Capture attention by becoming the go-to spot for industry info.
By tweeting industry trends, you can establish your brand as a leader. As you continue to do this over time, you will build brand equity and gain trust from your followers.
Ask questions to understand your followers and industry
To gauge the interest of your following, use questions to interact on Twitter. Asking questions is an effective way to keep better tabs on the industry you’re in. By using this idea, you also open up opportunities to solve problems for customers before they leave you a negative review.
Releasing new content
Did you just publish a new blog post on your website? Tweet it! Have you created an infographic that helps your customers better understand how to use your products? Share it with your followers on Twitter. For evergreen content, don’t hesitate to share evergreen content more than once. Remember that the creation of content is pointless if you don’t share it with anyone.
Tweet live coverage of events
This tactic is especially effective when you’re marketing a sports team or a company that does live workshops. For sports teams, you can share play-by-play coverage. You can also give updates on scores, injuries, and substitutions. Another tool that can help with your Twitter coverage is using live videos.
For events like conferences and seminars, share the top quotes from the speakers.
When to covering something like a seminar or workshop, focus on sharing notable quotes and moments from the speakers. You can also tweet pictures and video clips of people who are attending the event.
News updates
Using Twitter to get the news out is more effective than more traditional methods.
This content idea is an effective way to keep customers in the loop with the latest developments in your company. The news can be regarding anything from products to people. If you don’t know how it can help your audience, you probably shouldn’t share it. Here are a handful of ideas you can use:
New hires
Product updates
The building of a new location
Behind-the-scenes of the development of a new service/product
Remember that Twitter makes it easy for you to share news in real time so put it to work for you.
Questions?
Do you have any questions about how to step up your Twitter game? Leave us a comment down below! To stay in touch with Jamias Creative on Twitter, here’s the link.