4 best practices to get more out of your Facebook videos

Facebook videos are one of the most effective ways to reach your target audience and increase sales. More and more Facebook users are consuming video content due to the engaging nature of videos. According to a study by Locowise, Facebook videos engage 5.49% of the audience reached compared to 4.67% of audience reached by photos.

Facebook videos are an effective way to engage with your fans.

Facebook videos are an effective way to engage with your fans.

Have you already been producing Facebook videos but you’re not getting the views you expected? Nothing is more frustrating than putting in a lot of work but no one is watching your videos. Here four things you need to do to get the most out of your Facebook videos:

  1. Headlines matter

    The headlines you create make a difference. Focus on sticking to headlines that clearly explain the value your video provides for your audience. Lists and how-to videos tend to do well organically so if that’s the type of video you’ve produced, make sure your headline reflects that. Remember to be honest in your headline and not mislead Facebook users who choose to watch your video. It’s one of the fastest ways to lose trust and credibility.

  2. Add captions

    One way to get more views is by paying attention to people who watch videos with the sound off. Not everyone consumes video content with the sound on so captions enable viewers to still engage in silence. A great tool available on Facebook is the auto-caption generator. We use this tool to save us a lot of time from having to write individual caption for each part of your video. While Facebook does generate captions automatically, we recommend you review the captions for accuracy.

  3. 3 minute minimum

    Believe it or not, the Facebook algorithm favors videos that are at least 3 minutes long! This is especially true for your videos that are focused on generating ad revenue through YouTube. On the other hand, if you’re releasing a high quality video, then a minimum of at least a minute is key. While a 3 minute minimum is a best practice, it’s up to you to figure out the perfect length of video for your followers. Some Facebook users have no problem regularly watching videos that are 5-10 minutes long while others only stick around for videos that are 90 seconds in duration.

  4. Clear call-to-action

    Do your video viewers know what to do after watching your video? A call-to-action helps your viewers understand the next step they should take after watching your content. Whether it’s to buy your product or to get them to start eating healthy, there should be no doubt as to what needs to happen. Include your call-to-action in your video and also in your video description.

What do you do now?

Get more people buying your products with a clear call-to-action.

Get more people buying your products with a clear call-to-action.

Now that you’ve learned four best practices to get more out of your Facebook videos, which practices are you not doing? Which practices are you already implementing in your videos? Stick to what you’re already doing and start using the tips you haven’t been using. You’ll be able to increase your organic reach and engagement.

Do you have any questions about Facebook video marketing? Email Josh at josh@jamiascreative.com with your questions!

31 blog post ideas for your dental practice

Are you trying to figure out ways to increase clientele for a dental practice? Do you spend your time thinking about ways to retain new patients? One effective way to gain new patients and keep them is through content marketing.

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With content marketing, you can add value in the form of blog posts, videos, and photos. We want to make it easier for you so here’s a list of 18 topics you can use. These topics can take the form of blog posts or videos that you make on your own.

  1. How often should I brush my teeth?

  2. My gums hurt when I brush my teeth. What does this mean?

  3. Always ask these 3 questions when going to a new dentist

  4. My kid hates brushing her teeth. What can I do to change that?

  5. Here are five things every person with dentures needs to know

  6. This is how long it takes to recover from a root canal

  7. Avoid these 4 foods to protect your gums

  8. Here are 4 ways to maintain healthy gums

  9. Do you need to brush your tongue?

  10. How often do you need to do a dental checkup?

  11. This is how you save a knocked out tooth

  12. Here are 5 things every parent needs to know about baby teeth

  13. How often do I need a new toothbrush?

  14. How do I get rid of bad breath?

  15. How long does it take to whiten my teeth?

  16. Can I get braces even though I’m an adult?

  17. This is proper tooth brushing technique

  18. Here are 3 benefits of flossing

  19. Here are 3 benefits of wearing mouthguard for contact sports

  20. Should I use mouthwash or just brush my teeth?

  21. Here are 6 foods that are bad for your teeth

  22. Why you shouldn’t skip your dental checkups

  23. How long does it take to straighten my teeth?

  24. 5 ways to help your kid have healthy teeth and gums

  25. How tobacco usage affect your oral health

  26. Why you need to drink more water to protect your teeth

  27. How often should you brush your teeth?

  28. How does your oral health affect your mental health?

  29. This is how to take care of your toothbrush

  30. 4 ways to help your kid brush his/her teeth on a regular basis

  31. What is dental plaque and how can I get rid of it?

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While many of these topics may seem like no-brainers for your dental practice, not every dental practice is creating content. Content is one of the best ways to set yourself apart from the competition. By sharing tips and information, potential clients can get a better idea of what to expect from your practice. They will also be more likely to view you as an expert.

Do you have any specific questions about how to generate valuable content for your business? Email Josh at josh@jamiascreative.com!