Scaling your brand as a video production company takes time and dedicated effort. You’re in the business of helping businesses increase revenue through visual story telling but you need ways to get in front of your target audience. One of the best ways to grow your brand presence and get out in front of your idea client is through content marketing.
What is content marketing?
Content marketing is an effective way to attract new clients and retain current clients. After all, 80% of Internet users ignore paid search results and tend to choose organic rankings. More than half of consumers do their research on social media before making a purchase.
With content marketing, you’re providing value for your target audience in the form of blog posts. infographics, video marketing, email newsletters, Instagram posts, and more. When you share content that educates and informs your target audience, you empower them. You help your ideal client understand how you can help them solve the problems you’re dealing with. You position yourself as an expert and a resource for them to make the best decisions possible for their business.
How do you know what to share? Knowing what to share and produce for your marketing content comes down to answering these two questions:
Which problems are people paying me to solve?
What are the answers to the most common questions I’m dealing with?
Use the two questions above as your guideposts when deciding what to talk about in your content marketing. It’ll help you stay on track and not deviate your from your brand. Below are 31 topics you can use for your content marketing. Remember that you don’t have to limit them to just blog posts. You can repurpose the topics in different ways from Facebook Live videos to brochures.
31 blog post ideas you can use to strengthen your brand presence and increase revenue
What is video marketing and why do businesses use it to grow their brand?
10 stats about video marketing you may not know about
Here’s a behind-the-scenes peak for a video we produce for (insert name of your video client)
5 questions you need to ask yourself when hiring a video marketing company
How to get the highest ROI on your marketing video
So you paid for a marketing video. Now what?
Here’s how video content helps you strengthen your brand and increase sales
How to optimize your website to deal with web traffic from your marketing campaigns
Don’t make these mistakes when hiring a video production company
4 marketing video ideas you can steal for your brand
How to get more sales with the web traffic from your viral video
5 marketing tasks you can outsource to scale your business
Here’s why (insert name of client) hired us to produce their marketing videos
Top 5 marketing trends you can expect to see in 2022
How much does it cost to produce a marketing video?
Here are 4 effective ways you can repurpose video content
Q&A with (insert name of CEO): Our story and what motivates us to build your brand
5 questions you need to ask video marketing companies when you’re looking to hire one
Does video marketing work for B2B businesses?
You’ll love this simple social media strategy to distribute your video content
Here’s what not to do when hiring a video marketing company
What does it mean to repurpose video content?
What are the pros and cons of video marketing?
Going viral isn’t as easy as you think. Here’s why.
6 types of marketing videos you should consider for your business
Here are 10 quick videos you can shoot with your iPhone
How collaborating with other brands can help you expand your reach and increase revenue
What’s the difference between a educational video and a demo video?
Our creative director (insert name of your creative director) answers the top 10 most common questions we receive about video marketing
Here’s how to share your videos after you’ve produced them
How to determine what your goals are for your marketing videos
What do you do now as a video marketing company?
Now that you have a list of topics to choose from, get to work! Start taking the topics listed above and make them your own. You can use them for your marketing strategy to attract and retain clients. People want to know if you have what it takes to help them achieve your goals. By creating marketing content and sharing it, you help them understand the value you provide. You’re able to position yourself as the expert and the go-to resource anytime they have questions about video marketing.
Do you have questions about content marketing for your video production company? Let us know by filling out the form below! We’ll get back to you shortly!