The top reasons why brands fail on social media

When a brand fails to succeed on social media, it’s no mystery as to why it didn’t have success. Social media marketing success comes down to a handful of principles that every brand needs to understand. Here are the top reasons why brands fail on social media:

A brand succeeds when customers receive value through the brand’s social media marketing efforts.

Not caring

One of the keys to success on social media is to be social. When you reply to your comments and direct messages, you show that you care. It’s part of building a strong presence on social media. Companies who struggle with a high percentage of negative reviews also fail to respond to any forms of communication they receive from followers. This leads to the lack of new customers and an overall downfall of brand reputation. Poor customer service will always result in a loss of revenue.

Providing excellent service creates lifetime customers.

Not staying true to brand

Part of building a strong brand is sticking to your brand’s identity. Does your brand have a personality? If you said yes, here are a few questions to clarify your brand’s personality:

• Is your brand a thought leader in a specific industry?

• Is your brand funny? Do people laugh when your brand comes to mind?

• Are you a service-based business or product-based business?

• If your brand does have media coverage, how is your brand portrayed?

The better you understand how your brand is perceived, the more you’ll know what to post on your social accounts. If the current perception of your brand is negative, take steps to change that perception with quality posts. Focus on creating value with posts that are in line with your brand’s mission, vision, and values.

Not posting consistently

Consistency matters with everything in life whether it’s working out or cleaning your home. This is also true for social media marketing. When brands don’t post on a regular basis, they don’t give themselves a chance to succeed. Customers naturally gravitate towards brands they can trust. This trust is built up over time with posts that provide real value for customers.

Just because a single post doesn't instantly convert new customers doesn’t mean you should give up on your social media marketing efforts. Create a sustainable social media schedule and stick to it.

Consistent marketing efforts leads to great results.

Have you given up on social media marketing for your brand? Do you have any questions about what you should post on social media? Email Josh at josh@jamiascreative.com!

10 ways to increase engagement on Twitter

Twitter can be an effective tool to have conversations with real people and build a strong brand. Twitter is a social platform that has been around for a long time and has outlasted many other platforms. It has continued to provide value for many businesses due to how easy it is to use and engage with other accounts.

Below are 10 simple ways to increase engagement on Twitter:

1. Respond to replies: If someone took the time to reply to your tweet, respond right away! It’s a public yet effective way to show that you’re listening and that you care. Your goal is to provide value so focus doing that in all of your replies.

2. Retweet the tweets of relevant accounts: Are other Twitter accounts sharing content and starting conversations that have to do with what you’re doing? Don’t hesitate to retweets their tweets. Just make sure that it’s relevant to your brand and what you want to accomplish. Doing so will expand your organic reach and give you more opportunities to connect with other people.

3. Share your blog content: Another way to get more engagement is by tweeting your own blog posts on Twitter. You can also do the same with videos and other content you’ve produced. As you continue to share original content, you’ll be able to provide value for your followers.

4. Go Live: Have you tried out Twitter’s Live Video option? Give it a shot! It’s an effective way to make a special announcement or go behind-the-scenes on a new project. You can also go Live as a way to engage with followers by doing an Ask Me Anything. Read this post on how to go Live.

5. Publicly thank other accounts: Did someone else retweet something you shared? Is another business sharing your blog posts? Give them a shoutout. It’s simple and will help you earn some goodwill within your growing community.

6. Respond to direct messages: When someone sends you a direct message, respond as soon as possible. This is key if you’re getting a complaint. Not every disgruntled customer starts off by complaining publicly and leaving a negative review but it can lead to that if you don’t respond. Sometimes it takes a quick response to give you a customer for life.

7. Use a scheduling tool: To save yourself time and be consistent with your tweets, use a scheduling tool like Hootsuite or Buffer. You’ll be able to tweet regularly which is important to growing a following who can trust you. Remember that a scheduling tool doesn’t replace organic engagement. Pay attention to your notifications and be quick to respond to the replies and direct messages you receive.

8. Join conversations: Is there a chat happening around one of the events that affect your organization? Go ahead and join the conversation. You can reply to the different threads you can offer value to. You can like tweets you agree and help out other people. Joining conversations will help you gain more exposure and get more people to check out your Twitter profile. It’s an effective way to gain new followers.

9. Collaborate: Find other brands you can partner with. You can run a giveaway with another company. You can also run a forum/panel for an hour on Live Video with a referral partner. There are many ways you can work with other brands on Twitter. Keep in mind that not every partnership will work out the way you’re hoping it will but it doesn’t mean that you should give up on collaborations.

10. Use trending hashtags: Do you know the top hashtags specific to your industry? If you don’t know what they are, take some time to research the best hashtags for your business and start using them. Hashtags increase your chances of getting discovered. Be sure to use them every time you tweet.

Remember that success on Twitter takes time and consistent hard work. You can’t expect results if you’re not putting in the work. You’ll be able to build a strong brand on Twitter by tweeting regularly and engaging with your community.

Have you given up on Twitter? Are you having a hard time increasing sales with social media marketing? Email Josh at josh@jamiascreative.com with any questions you have!

31 blog post ideas for your boxing gym

How can you attract more people to your boxing gym? What can you do to get more students in your classes?

One of the ways you can increase your class size at your boxing gym is through content marketing. Content marketing is an effective way to grow your business by providing value. Value is provided by you sharing your knowledge and providing answers to most common questions you receive. Content marketing attracts new customers and keeps them coming back. Your content marketing efforts will also help with search engine optimization.

These blog post ideas can also be used in the form of videos or infographics. You’re welcome to use these ideas for your marketing efforts.

1. How to wrap your hands

2. What to expect in your first boxing class

3. 4 exercises you can do to increase your boxing conditioning

4. Here are 10 foods you need to add to your diet to improve your boxing

5. What to expect in your first boxing match

6. Here are 5 bodyweight exercises you can do to get faster and stronger

7. Why you need to add jump roping to your workout routine

8. This is how to recover from a boxing class

9. Benefits of proper hydration for boxing

10. How do I choose the right boxing shoes?

11. How boxing helps you gain self-confidence

12. Use these simple workouts to increase hand speed for boxing

13. Boxing terminology and lingo for beginners

14. Cross-training options to improve your boxing

15. Cardio workouts for boxing

16. Will boxing help me achieve my fitness goals?

17. How boxing class will help you lose weight

18. Do I need experience to take a boxing class?

19. Easy snacks that will give you the fuel you need for boxing

20. 3 stretches you can do at home to improve your boxing

21. These pushup variations will strengthen and tone your arms

22. Should you run stairs or run on the treadmill for boxing?

23. The top MMA fighters who use boxing to win

24. How increase mobility and speed for boxing

25. What do I need to wear for my first boxing class?

26. Core workouts that will make you a better boxer

27. 3 simple boxing combinations every beginning boxer needs to learn

28. How to prevent injuries when boxing

29. What are the rules for boxing?

30. Why you should learn to box for self-defense

31. How to improve your physical fitness with boxing

If you’re the owner of a boxing gym, there’s a good chance that you can quickly provide answers/content for all the blog post ideas above. As continue to share quality content, you will be able to establish yourself as an expert and the go-to spot in your neighborhood for boxing.

Do you have any questions about how to create content for your business? Email Josh at josh@jamiascreative.com!