7 content ideas for Facebook marketing

Sharing valuable content on Facebook is an effective way to separate yourself from the competition. When you consistently share great content on social media, you give customers a reason to keep coming back and engage with your Facebook posts. Coming up with ideas for Facebook doesn’t have to be a struggle. Social media marketing is possible and we’re here to help. In fact, here are seven content ideas you can use for your Facebook Business Page.

1. Blog posts that link back to your website

Original content that has been published on your company’s website is something you can definitely share on your Facebook page. Sharing valuable content you’ve created on your Facebook page on a regular basis gives people a reason to keep engaging with your brand. You also provide an opportunity for your Facebook followers to go to your website.

2. Industry trends

An effective way to establish your brand as an industry expert is to share the latest information on industry trends and information. Here are a few examples:

• CPA firms sharing information on the latest tax laws

• Basketball apparel brand sharing recent off-season NBA trades

• Infant sleep coach talking about nighttime behavioral differences between a six-month-old and a seven-month-old

• Financial planning firm sharing developments in stock market due to tariff changes

For each of the businesses listed above, they’re sharing information that they’re already consuming on their own. By sharing the latest trends and information on your Facebook page, you can continue to establish your brand of the go-to source for your ideal audience’s needs.

3. Behind-the-scenes Facebook Live video

One of the best ways to increase brand loyalty is by sharing a behind-the-scenes Facebook Live video. Using this tactic gives your company a chance to share its expertise and satisfy the curiosity of loyal customers. Facebook Live videos are used by top brands like Culinary Crafts, an award winning catering company based in Utah. To check the Facebook Live videos by Culinary Crafts, visit this link. Here are a few ideas you can use for behind-the-scenes Facebook Live videos depending on the industry you’re in:

• The packing process for shipping product to customers

• Quick interview with the CEO and his/her goals helping customers/clients

• Setup process for a video shoot

The ability to do live videos is one of the many powerful tools available for social media marketing so be sure to test it out for your brand.

4. Selfies with customers

This tactic won’t work for every company but it may work for your company depending on what you do. Taking selfies with customers can work really well if your business is built around your personal brand. For example, this tactic can be a great tool if you’re an author, podcaster, musician, or business consultant. Selfies with people who support your business gives you a chance to multiply your reach because you can tag them in your photos. Tagging your customers in the selfies you take with them will quickly expand your sphere of influence.

5. Facebook Live tutorial on how to use products/services

One of the best ways to prevent customer complaints and negative reviews is by sharing tutorial videos. Sharing tutorials empowers your customers and helps them better understand how to properly use your products/services. When customers understand how things work, they’re more likely to achieve user satisfaction and give you a positive online review. You definitely don’t want to receive negative online reviews simply because customers don’t know how to benefit from what your business offers.

6. User-generated content

Are your customers and clients sharing their content that features your business? Don’t hesitate to share their videos and photos on your Facebook Business Page! Sharing user-generated content is a great way to increase your organic reach and prove that your business has paying customers. There’s nothing like posts created by real people who are enjoying themselves at your venue or are at home using your products.

7. Conduct polls

If you don’t already know, Facebook Business Pages give you chance to conduct polls. This is an effective tool to receive customer feedback. You can ask customers about their preferences when developing new products or anything you want insight on. Here’s how to create a poll on Facebook.

Now that you have seven content ideas for Facebook, put them to work for you! Despite the decline in organic reach on Facebook, you can still have success on the popular social media platform. If you have any questions on how to improve your Facebook marketing, email Josh at josh@jamiascreative.com!

How to promote your content for little to no money

How do you build your brand with all of the content you’ve been producing? Do you need to spend money on ads to gain exposure? This blog post will give you a few distribution ideas for your content. All of the time and energy you committed to producing your content is worthless if you don’t give people an opportunity to consume your content.

Email marketing

As old school as it sounds, email marketing is still a thing. Email marketing is an effective way to connect with other people since 85% of adult internet users in the U.S. are on email. This marketing tactic is a great way to share valuable information as well as any deals or discounts you’re offering,

One of the ways to have success with email marketing is by being personable. Being able to have access to anyone’s inbox is privilege so keep that in mind. Another way to succeed with email marketing is by consistently providing great content. It’ll give your subscribers a reason to keep opening your emails!

Social media marketing

While this marketing tactic may seem like a no-brainer, not everyone is doing it. Sharing your content on platforms like Facebook and YouTube doesn’t cost anything. Social media marketing is an easy way to get the word out. You can easily share what you have to offer with the world on a consistent basis.

The social media platform you choose to distribute your content is determined by where your ideal customers hang out and what type of content you’re able to produce. For example, if you’re only able to write blog posts and don’t have any video content, YouTube won’t be the place for your brand. On the other hand, if you take great photos and your target customer loves Instagram, you’ll be distributing content on Instagram.

Guest post

Collaborations are an effective way to grow your audience and increase brand awareness. Guest posting is one way you can collaborate with complementary businesses. Here are a few examples:

• A dog hotel could write a guest post for a veterinary practice in the same city on how to socialize puppies.

• A physical therapy office could do a Q&A video with a family practice doctor on simple exercises for women who have recently given birth.

• A personal injury attorney could write a blog post for a medical clinic’s blog on how to handle claims for a car accident.

• A home cleaning business writes a tutorial on kitchen cleaning hacks for a mommy blog.

When you partner with a business that complements your business, you’re able to benefit from more attention that comes with such a partnership. The examples above are businesses that can easily form strategic partnerships. Strategic partnerships help provide a reliable flow of sales to help you achieve your revenue goals.

Workshop

PC: Shane Harder

Presenting your industry knowledge as part of something like a workshop series or company event is another way to promote your content. You can easily share your knowledge with the people in attendance. When you take advantage of speaking opportunities, you give yourself more chances to build your business.

For any questions you have on how to promote your content for little to no money, send an email to Josh at josh@jamiascreative.com!

5 free social media marketing tips you can use to grow your business

Scaling your business is possible with social media marketing. In fact, social media marketing is one of the best ways to attract new customers. You don’t have to spend money on ads to increase sales. Here are five social media marketing tips you can use to grow your business without any ad spend.

Create a Facebook group and invite people to join

Facebook is revamping its app design by highlighting aspects like groups and private messaging. Having a Facebook group will help build your brand’s community by giving them a place to gather online. Groups are an effective way to engage with your company’s fans and help them solve problems your business is best at solving. For example, if you’re a live fish store, your Facebook group can be centered around fish keeping tips. If you sell rugby equipment, the group you host online can provide rugby training tips to help your customers get in the best physical shape possible.

Facebook is also in development of creating a messaging app across all their applications like WhatsApp and Instagram. This update could allow you to stay connected with all your groups on one platform and improve client relations easily.

Use video marketing to promote your brand via social media marketing

Many of your clients and consumers will respond more readily to your services when using video advertisement. 80% percent of all internet traffic, by 2020, will come from video. This means that getting in the game now by advertising with video will prepare your content for future clients. It will also be a great strategy to reach the potential clients that might be browsing YouTube right now. There are many other social media platforms that can be used for video advertisement like Facebook, Twitter, Instagram and others.

Schedule posts for social media

Whenever you want to share your brand with potential clients on social media you need to plan and schedule the posts. By using market research and platform specific plans your quality of posts will increase. That being said it is also important to consistently post on social media. If you lay out in your plan the frequency of posts, there will be a level of consistency conveyed to clients. You will also be less stressed when it comes to managing your time because you’re more organized with scheduling tools.

Use the social media platform your customers are using

All groups whether by age, political leaning or occupation tend to use certain platforms of social media. Your job as a business is to find the platforms that your clients are using and make that your main source for marketing. For example, Instagram is a great way to connect with your ideal customer if you’re a fashion brand. Instagram’s visual platform makes it easy to showcase your products.

By increasing your presence on platforms that house current clients you will be able to find new business and achieve your sales goals.

Control your brand equity

Brand equity is how your company is perceived by clients. If you use marketing effectively, you can influence and change the perspective of your clients to see your company as a source of valuable.

One of the ways you can improve your brand image on social media is by responding to all of the reviews you receive. Responding to reviews shows that you care and are willing to listen to your customers. The better you listen as part of your customer service, the more likely your brand will thrive.

For any questions about social media marketing for your brand, email Josh at josh@jamiascreative.com!