How to promote your content for little to no money

How do you build your brand with all of the content you’ve been producing? Do you need to spend money on ads to gain exposure? This blog post will give you a few distribution ideas for your content. All of the time and energy you committed to producing your content is worthless if you don’t give people an opportunity to consume your content.

Email marketing

As old school as it sounds, email marketing is still a thing. Email marketing is an effective way to connect with other people since 85% of adult internet users in the U.S. are on email. This marketing tactic is a great way to share valuable information as well as any deals or discounts you’re offering,

One of the ways to have success with email marketing is by being personable. Being able to have access to anyone’s inbox is privilege so keep that in mind. Another way to succeed with email marketing is by consistently providing great content. It’ll give your subscribers a reason to keep opening your emails!

Social media marketing

While this marketing tactic may seem like a no-brainer, not everyone is doing it. Sharing your content on platforms like Facebook and YouTube doesn’t cost anything. Social media marketing is an easy way to get the word out. You can easily share what you have to offer with the world on a consistent basis.

The social media platform you choose to distribute your content is determined by where your ideal customers hang out and what type of content you’re able to produce. For example, if you’re only able to write blog posts and don’t have any video content, YouTube won’t be the place for your brand. On the other hand, if you take great photos and your target customer loves Instagram, you’ll be distributing content on Instagram.

Guest post

Collaborations are an effective way to grow your audience and increase brand awareness. Guest posting is one way you can collaborate with complementary businesses. Here are a few examples:

• A dog hotel could write a guest post for a veterinary practice in the same city on how to socialize puppies.

• A physical therapy office could do a Q&A video with a family practice doctor on simple exercises for women who have recently given birth.

• A personal injury attorney could write a blog post for a medical clinic’s blog on how to handle claims for a car accident.

• A home cleaning business writes a tutorial on kitchen cleaning hacks for a mommy blog.

When you partner with a business that complements your business, you’re able to benefit from more attention that comes with such a partnership. The examples above are businesses that can easily form strategic partnerships. Strategic partnerships help provide a reliable flow of sales to help you achieve your revenue goals.

Workshop

PC: Shane Harder

Presenting your industry knowledge as part of something like a workshop series or company event is another way to promote your content. You can easily share your knowledge with the people in attendance. When you take advantage of speaking opportunities, you give yourself more chances to build your business.

For any questions you have on how to promote your content for little to no money, send an email to Josh at josh@jamiascreative.com!

5 free social media marketing tips you can use to grow your business

Scaling your business is possible with social media marketing. In fact, social media marketing is one of the best ways to attract new customers. You don’t have to spend money on ads to increase sales. Here are five social media marketing tips you can use to grow your business without any ad spend.

Create a Facebook group and invite people to join

Facebook is revamping its app design by highlighting aspects like groups and private messaging. Having a Facebook group will help build your brand’s community by giving them a place to gather online. Groups are an effective way to engage with your company’s fans and help them solve problems your business is best at solving. For example, if you’re a live fish store, your Facebook group can be centered around fish keeping tips. If you sell rugby equipment, the group you host online can provide rugby training tips to help your customers get in the best physical shape possible.

Facebook is also in development of creating a messaging app across all their applications like WhatsApp and Instagram. This update could allow you to stay connected with all your groups on one platform and improve client relations easily.

Use video marketing to promote your brand via social media marketing

Many of your clients and consumers will respond more readily to your services when using video advertisement. 80% percent of all internet traffic, by 2020, will come from video. This means that getting in the game now by advertising with video will prepare your content for future clients. It will also be a great strategy to reach the potential clients that might be browsing YouTube right now. There are many other social media platforms that can be used for video advertisement like Facebook, Twitter, Instagram and others.

Schedule posts for social media

Whenever you want to share your brand with potential clients on social media you need to plan and schedule the posts. By using market research and platform specific plans your quality of posts will increase. That being said it is also important to consistently post on social media. If you lay out in your plan the frequency of posts, there will be a level of consistency conveyed to clients. You will also be less stressed when it comes to managing your time because you’re more organized with scheduling tools.

Use the social media platform your customers are using

All groups whether by age, political leaning or occupation tend to use certain platforms of social media. Your job as a business is to find the platforms that your clients are using and make that your main source for marketing. For example, Instagram is a great way to connect with your ideal customer if you’re a fashion brand. Instagram’s visual platform makes it easy to showcase your products.

By increasing your presence on platforms that house current clients you will be able to find new business and achieve your sales goals.

Control your brand equity

Brand equity is how your company is perceived by clients. If you use marketing effectively, you can influence and change the perspective of your clients to see your company as a source of valuable.

One of the ways you can improve your brand image on social media is by responding to all of the reviews you receive. Responding to reviews shows that you care and are willing to listen to your customers. The better you listen as part of your customer service, the more likely your brand will thrive.

For any questions about social media marketing for your brand, email Josh at josh@jamiascreative.com!

Here's a list of 19 content prompts to help you with your content marketing

There are times when it can be difficult to come up with original content for your business. Fortunately, it’s nothing you really have to worry about. Once you know your topic, content marketing often comes easily. Here’s a list of 19 content ideas to help you with your content marketing:

Content prompts for your content marketing

1. Here’s the easiest way to do…..

2. Here’s how to…..

3. 5 hacks to make your life easier….

4. Why you need more of ….. in your life

5. How to save money by doing…..

6. Every expert avoids making these mistakes

7. Here’s every FAQ we’ve received this year complete with our answers

8. No one cares about what you’re working unless you do these 3 things

9. 3 things every …… knows about ……

10. 3 things every …… avoids to live a better life

11. How to get more ….. in order live a better life

12. Live your best life by doing these 4 things

13. What the analysts are saying about ……

14. Best practices for …..

15. Here are the latest trends for …..

16. 4 things you’re doings that’s actually hurting your ……

17. 7 tips that will get you more …..

18. How to create the perfect ….. that will get you …..

19. Avoid these 6 common mistakes

You’re welcome to use these content prompts for your business. Remember to tailor them to your audience. You can use these ideas for everything from blog posts to videos to infographics. If you can, don’t limit yourself to one form of media.

By regularly producing quality content, you can establish your business as an industry expert. Your online presence and total sales will improve over time with content marketing. Content marketing gives your ideal customer a reason to buy and a reason to stick around.

One way to maintain a consistent flow of content is by planning ahead and creating a content calendar. When you plan ahead of time, you’re more prepared to execute.

For any questions about jumpstarting or improving your content marketing program, email Josh at josh@jamiascreative.com!