Facebook marketing tips you can use that are completely free

You just launched your Facebook Business page to promote what you have to offer the world! What do you do now? How do you start getting traffic? How do you get new customers? Here are a bunch of tips you can use that don’t cost a thing:

Update all of your information in your Facebook About section

Is the phone number listed correct? Do you have the right mailing address? Is your Facebook page connected to your website? If you’re not sure, check your About section to see the information you currently have listed.

By checking for accuracy, you’ll make it easy for interested customers to get in touch you if they don’t want to use Facebook Messenger.

Add a profile picture and a cover photo

Uploading your logo to your profile as well as a photo/video to your cover photo will help with brand recognition. It’ll also help potential customers take you more seriously. If you don’t already have a profile pic or a cover image, stop reading this blog post and make it happen.

Here’s how to add or change your Page’s profile picture: https://bit.ly/2YbLS9c

Here’s how to add or change your Page’s cover photo: http://bit.ly/2VLMF3b

Save time and schedule posts on Facebook

Did you know that you can schedule posts directly on your Facebook Business Page? This is a great way to save time each week. Instead of trying to block out a bit of time every day to share content, set aside time once a week and schedule posts. You can plan when the exact day and time you want to share links, photos, and videos to your Facebook Business Page.

Here’s how to schedule posts on Facebook: http://bit.ly/2UZe0dP

Invite your friends to like your Page

You don’t have to spend money to quickly get Likes and Follows on your Facebook Business Page. You can gain more Likes and Follows by inviting your friends to like your Page. Remember that the more Likes and Follows your page has, the better your organic reach will be on Facebook.

Here’s how to invite people to like your Page on Facebook: http://bit.ly/2PR1Kve

Do you have any specific questions about Facebook marketing? Email Josh at josh@jamiascreative.com and he’ll get back to you!

How Often Should You Write a Blog Post for Your Business?

If you’re reading this, you might fall into one of the categories below:

• You heard about blogging for your business but don’t know where to start

• You’ve tried blogging everyday without success

• You’ve blogged once but didn’t get much out of it

• You blog everyday but aren’t sure if you should do more or scale back

Blogging takes resources like time and money. Whether you’re doing it yourself or having someone else do it, it’s work. Let’s go through the value of blogging then talk about how often you should write a blog post.

Why blogging is important

Blogging is one form of content marketing that helps you demonstrate your level of expertise on a specific topic. Written content helps you provide value for both current customers and future customers. It gives you content that you can share in different ways from email marketing to Facebook marketing.

If you aren’t already blogging for your business consistently, now is the time to start. Adding new content to your website regularly increases your organic traffic. Every time you produce quality blog posts, you improve your SEO. People use search engines like Google to find answers to their problems. Your business exists to solve specific problems but it’s difficult to find you if you don’t have a great online presence.

You’ll see an increase in conversions when you are providing value with your blog due to your growing web presence.

How often should you blog?

You’re probably going to hate our answer. It depends.

The factors that affect blog production are time and money. If you’re doing all the marketing for your company, you may not have a lot of time so daily blog posts aren’t realistic. If your company’s cash flow is doing well, you can hire a writers to publish content everyday.

At the bare minimum, we recommend you publish a new blog post every week. Twice a month is pushing it and is most likely not enough. Remember that fresh, new content helps you rank better on Google. You will also have more blog posts to share on social media when you publish regularly.

What do I write about?

So you have a better idea of how often you should blog but what do you write about? Your blog needs to answer the most common questions your business receives. It should also provide solutions to the problems your ideal customer is trying to solve. For a few examples specific to different industries, check out these links:

• 31 blog post ideas for home security businesses

• 31 blog post ideas for your dental practice

• 31 blog post ideas for your auto repair shop

• 31 blog post ideas for your landscaping company

Think about questions your friends and family ask you that are specific to your industry. Write about those!

This is you when your web traffic increases after blogging.

Blogging is about the long game. It’s probably not going to convert new customers today but it will in months to come. Tracking your web traffic over time while blogging regularly will show you an increase in visitors.

If you need a basic strategy to help you establish your goals and figure out where to start, email Josh! Send him your questions at josh@jamiascreative.com!

31 Blog Post Ideas for Your Home Security Business

You’re in the business of helping people protect their homes and families. But how do you establish yourself as the expert? What do you put your ad dollars behind to get more customers? The answer to these two questions is consistent, quality content. Content marketing helps you provide value for your customers and future customers. It helps you separate yourself from the competition.

You’re in the business of keeping people safe and happy.

This content can come in the form of videos, blog posts, infographics, and more. Here are 31 ideas you can put to work for your home security company:

1. Here are 5 ways to improve your home’s security

2. How to protect your home from burglaries

3. Why improving your home’s outdoor lighting improves home security

4. How to file a police report after a break-in

5. How to use timers to improve home security

6. When you need to update your windows and doors

7. 3 simple tips to prevent break-ins and burglaries

8. Here are 6 easy ways to secure valuables

9. Change these 4 things about your landscaping to improve home security

10. Here’s a list of questions you need to ask when choosing a home security company

11. How to choose the right outdoor security camera system

12. How to choose the right outdoor lighting for your home

13. What to do about your mail when you go out of town

14. 4 ways to help your neighbors avoid burglaries

15. 12 ideas to keep your home safe

16. How to get a security audit

17. Safes you can use to protect valuables for under $500

18. 11 stats about home security you need to know

19. Here are the top 5 things that are stolen by burglars

20. Why you should put away your tools and ladders

21. How to work with your neighborhood/HOA to improve safety

22. How to secure your gardening equipment

23. How landscaping can improve home security

24. How to protect your valuables in your house

25. Here are the top 10 cameras for your front porch

26. 5 things you can update to keep your family safe

27. How to secure your home against intruders

28. 9 ways to burglar proof your house

29. How to improve neighborhood safety

30. This is how much it costs to install a new home alarm system

31. 4 great light options for your yard and driveway

Your content helps families understand how you’ll keep them safe.

As you can see, these are all topics you can answer. They’re also questions that future customers and current customers want answers to. By creating content that provides value, you’ll have articles, videos, and other materials that can be used as ads and can be shared on social media.

Do you have any questions about how to get your content marketing game going? Email Josh at josh@jamiascreative.com!