If you’re reading this, you might fall into one of the categories below:
You heard about blogging for your business but don’t know where to start
You’ve tried blogging everyday without success
You’ve blogged once but didn’t get much out of it
You blog everyday but aren’t sure if you should do more or scale back
Blogging takes resources like time and money. Whether you’re doing it yourself or having someone else do it, it’s work. Let’s go through the value of blogging then talk about how often you should write a blog post.
Why blogging is important
Blogging is one form of content marketing that helps you demonstrate your level of expertise on a specific topic. Written content helps you provide value for both current customers and future customers. It gives you content that you can share in different ways from email marketing to Facebook marketing.
If you aren’t already blogging for your business consistently, now is the time to start. Adding new content to your website regularly increases your organic traffic. Every time you produce quality blog posts, you improve your SEO. People uses search engines like Google to find answers to their problems. Your business exists to solve specific problems but it’s difficult to find you if you don’t have a great online presence.
You’ll see an increase in conversions when you are providing value with your blog due to your growing web presence.
How often should you blog?
You’re probably going to hate our answer. It depends.
The factors that affect blog production are time and money. If you’re doing all the marketing for your company, you may not have a lot of time so daily blog posts aren’t realistic. If your company’s cash flow is doing well, you can hire a writers to publish content everyday.
At the bare minimum, we recommend you publish a new blog post every week. Twice a month is pushing it and is most likely not enough. Remember that fresh, new content helps you rank better on Google. You will also have more blog posts to share on social media when you publish regularly.
What do I write about?
So you have a better idea of how often you should blog but what do you write about? You blog needs to answer the most common questions your business receives. It should also provide solutions to problems your ideal customer is trying to solve. For a few examples specific to different industries, check out these links:
Think about questions your friends and family ask you that are specific to your industry. Write about the problems people pay to solve whether it’s tax preparation or helping them have better camping experiences.
Blogging is about the long game. It’s probably not going to convert new customers today but it will in months to come. Tracking your web traffic over time while blogging regularly will show you an increase in visitors. This blog post that you’re reading is in response to common questions we receive about blogging and content marketing.
If you need a basic strategy to help you establish your goals and figure out where to start, email Josh! You can send him your questions at firstname.lastname@example.org!