You’re in the business of helping people protect their homes and families. But how do you establish yourself as the expert? What do you put your ad dollars behind to get more customers? The answer to these two questions is consistent, quality content. Content marketing helps you provide value for your customers and future customers. It helps you separate yourself from the competition.
You’re in the business of keeping people safe and happy.
This content can come in the form of videos, blog posts, infographics, and more. Here are 31 ideas you can put to work for your home security company:
Here are 5 ways to improve your home’s security
How to protect your home from burglaries
Why improving your home’s outdoor lighting improves home security
How to file a police report after a break-in
How to use timers to improve home security
When you need to update your windows and doors
3 simple tips to prevent break-ins and burglaries
Here are 6 easy ways to secure valuables
Change these 4 things about your landscaping to improve home security
Here’s a list of questions you need to ask when choosing a home security company
How to choose the right outdoor security camera system
How to choose the right outdoor lighting for your home
What to do about your mail when you go out of town
4 ways to help your neighbors avoid burglaries
12 ideas to keep your home safe
How to get a security audit
Safes you can use to protect valuables for under $500
11 stats about home security you need to know
Here are the top 5 things that are stolen by burglars
Why you should put away your tools and ladders
How to work with your neighborhood/HOA to improve safety
How to secure your gardening equipment
How landscaping can improve home security
How to protect your valuables in your house
Here are the top 10 cameras for your front porch
5 things you can update to keep your family safe
How to secure your home against intruders
9 ways to burglar proof your house
How to improve neighborhood safety
This is how much it costs to install a new home alarm system
4 great light options for your yard and driveway
Your content helps families understand how you’ll keep them safe.
As you can see, these are all topics you can answer. They’re also questions that future customers and current customers want answers to. By creating content that provides value, you’ll have articles, videos, and other materials that can be used as ads and can be shared on social media.
Do you have any questions about how to get your content marketing game going? Email Josh at josh@jamiascreative.com!