Earn the trust and loyalty of your followers by following these tips

Social media continues to prove its worth to both consumers and businesses. It’s never been easier to share original content such as infographics and videos. Social media also provides value by serving as a customer service channel. Here are a few ways you can earn lifetime customers:

Focus on positivity

Before handling any customer service experience, channel your inner-positivity. Having the right mindset when taking care of the needs of your customers will pay off greatly for your business. When customers know that you’re happy to help them, they’re more likely to be pleasant when you answer their questions and resolve issues.

Respond to messages and comments

If you’ve been following and consuming our content for some time, you’re sure to have read about the importance of responding to direct messages and comments. It’s important that you show your followers you’re listening. Take time every day to go through all of the messages and comments you’ve received. Staying on top of your responses helps you prevent bad reviews. One of the main reasons why negative reviews happen is because companies are ignoring customer questions. People feel valued when they know that you’re listening to the problems they’re trying to solve. After 56% of people who have a poor customer experience will never use the company again.

Manage both positive and negative reviews

Gain even more trust and loyalty on social media by responding to your positive and negative reviews. Don’t just invest time in managing negative reviews. Customers who give you a great review definitely deserve your time and energy since they took the time out to share how they benefited from what your business has to offer. Remember to not take reviews personally and respond as an experienced business owner.

Have you had any success using social media marketing as a way to gain the trust and loyalty of your clients and customers? Let us know in the comments below!

Social media posting ideas you can use to grow your business

Getting real results from your social media marketing efforts takes time and planning. You might just need a bit of direction and inspiration to help you gain momentum if you haven't already started. Either way, here are some ideas that you can use in your social media marketing efforts to increase annual revenue.

Creating a social media marketing system

To avoid burnout in social media marketing, it’s important that you develop a system you can rely on. Here’s a sample schedule you can use and tailor to your business needs for Instagram or any other platform you use:

1. Monday: Schedule 1-2 hours to gather content such as pictures and videos you can use. These pictures and videos need to be consistent with your brand and what customers pay you to do.

2. Tuesday: Use a social media scheduler such as Facebook Creator Studio, Buffer, or Hootsuite to schedule posts until the next Monday. Plan for at least an hour to add in visual content, captions, and hashtags if relevant to the platform.

3. Wednesday: Set aside 1 hour to discover new influencers you can partner with and reach out to them for collaborations.

4. Thursday: If you haven’t stayed on top of it, respond to all of the comments and messages you’ve been receiving. This will help you build a real brand and increase your organic reach.

5. Friday: Track statistics such as post engagement (i.e. how many likes and comments you’re getting per post). Identify if which posts have been your best performing posts throughout the week.

Keep in mind that the schedule above is a sample schedule to give you an idea of how to plan out your week when managing your social media marketing efforts. It’ll help you feel in control and not be overwhelmed by everything you have to do because you’re planning for success.

What to post each day

First of all, every post should be focused on providing value for your customers/clients. Always put the needs of your target audience first. Each post should be designed to help them solve the problems they’re counting on you to solve. For example, if you’re doing the marketing for a boxing fitness gym, what are people paying you to do for them? There’s a good chance it’s a mixture of improving their physical health and boosting confidence by learning a combat sport. With that in mind, here’s a posting schedule for Facebook that you might follow if you’re building clientele for a boxing gym:

1. Monday: Share a blog post from your website on workout recovery tips

2. Tuesday: Facebook Live video on a “How to” such as “How to wrap your hands”

3. Wednesday: Share a group photo of one of your workout classes

4. Thursday: Feature a member of your fight team with either a video/picture

5. Friday: Share a photo from one of your clients

6. Saturday: Post a workout tip or healthy eating tip

7. Sunday: Re-share a past video or post a promotional deal

This is a simple format you can follow. It’s predictable and gives your followers and fans something to count on when they’re scrolling through their Facebook feed. You can use this schedule for whatever business you’re in.

As always, be patient and consistent. You’ll be able to see results over time and build a real following that benefits from what you have to offer. If you have any questions about social media marketing, email Josh at josh@jamiascreative.com!

8 Instagram statistics you can't afford to ignore

Instagram continues to be a formidable tool for social media marketers despite its decline in organic engagement. This popular social media app can help businesses visually show what they have to offer potential customers and clients through photos and videos. Here are eight Instagram statistics you can’t afford to ignore from Hootsuite:

1. 500 million people use Instagram Stories every day

2. 1 billion people use Instagram every month

3. 63% of Instagram users log in at least once per day

4. 200 million Instagram users visit at least one business profile daily

5. The potential advertising reach for Instagram is 849.3 million users

6. Brands post an average of 2.5 Stories per week

7. 37% of American adults use Instagram with users ages 18-29 making up 67% of that group

8. 11% of American social media users shop on Instagram

The more you know, the more effective you can be on Instagram. Remember that consistency is key with getting most out of your Instagram marketing efforts. Posting quality content on a consistent basis will increase your chances of success with Instagram marketing.

For any questions you have about Instagram marketing, email Josh at josh@jamiascreative.com!