4 ways to build your brand on Instagram

Instagram is one of the most effective social media platforms for businesses with tangible products and services. The Facebook-owned company makes it easy for brands to connect with target customers. Photos and videos can be shared on Instagram to provide value for ideal customers.

Here are four ways to build your brand on Instagram:

Post Stories

📸: Buffer.com

📸: Buffer.com

Instagram Stories are a great way to showcase your day-to-day activities to announcing discounts. You can share more of your brand’s personality and even conduct polls. With Stories, you can show off more of your brand’s personality and style. Check out this link for more ideas of what post on your Stories.

Engage with relevant content

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A cost-effective way to grow your following and gain more attention is by liking and commenting on similar posts. Find relevant content by looking up similar hashtags. For example, if you sell dog toys then a great hashtag for you to engage with is #dogsofinstagram. Set aside some time every day to like and comment with #dogsofinstagram with a minimum of 3-4 words. Only commenting with emojis doesn’t cut it since it doesn’t require as much effort. Start by liking and commenting on at least 10 relevant posts each day and your following will grow without any ad spend.

Be consistent

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How many brands do you follow on Instagram that will post sporadically? One of the keys to success on Instagram is posting regularly. It’s important to stick to a schedule for your sanity and also for your followers. Followers will see your Instagram account as a reliable source of value. You can use scheduling tools to save you time so you don’t have to post all of the time. Just schedule

Be true to your brand

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The best brands continually maintain their identity. Whatever your brand stands for, stick to it on Instagram. Your Instagram aesthetic needs to work seamlessly with the rest of your marketing. For example, if your color scheme is different shades of reds and yellows, keep it up. If you’re a skateboarding brand, continue sharing photos and videos on Instagram that attract skateboarders. Your followers will continue to be loyal when you’re true to your brand.

Remember that marketing takes time to get real results. Patience and consistency pays off in Instagram marketing. Don’t be afraid to test out new ideas to achieve your goals. For any questions you have about Instagram marketing for your brand, email Josh at josh@jamiascreative.com!

5 realities you need to face about social media marketing

When it comes to social media marketing, there are many misconceptions. It’s not the silver bullet to marketing. It’s not the only way to increase sales or build a brand but it’s definitely a proven and effective way to do so. If you’re new to social media marketing or have been in the game for some time, here are five realities you may or may not already know about. You’ll have to face them either way.

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  1. Not every social media post will go viral

You’ll have your share of hits and misses when you market your business on social media.

You’ll have your share of hits and misses when you market your business on social media.

Just because you had one post get thousands of shares, likes, and comments doesn’t mean every post will go crazy. The reality is that many of your social media posts won’t get high engagement and reach due to the decline in organic reach. This is especially true for Facebook since the biggest business pages tend to get less than 4% reach.

2. Consistency pays off

Using a calendar is a great way to remember to post regularly.

Using a calendar is a great way to remember to post regularly.

Sticking to a regular schedule is an effective way to get real results. Social media users on every platform are looking for content they deem valuable on a consistent basis. Whether you’re posting every day or three times a week, stick to it. Your focus should be on sustainable marketing for your business. Avoid the temptation to go crazy an post 10 times on Instagram but not post again for the next 10 days.

3. Don’t be afraid to test and experiment

Find if your fans love vertical videos by testing it out.

Find if your fans love vertical videos by testing it out.

Test out new ideas you have and experiment with different types of content. Referring back to #2, consistent posting will help you develop a baseline to compare your A/B testing. You can quickly find out if posting videos are more effective on Monday mornings versus Monday evenings. You’ll be able to know whether or not you can reach more people with black and white photos or pics in color. Always test out theories and ideas. It’ll help you evolve with the algorithm changes of each platform.

4. It’s not easy

Picking the right photos to use is just one aspect of social media marketing.

Picking the right photos to use is just one aspect of social media marketing.

Is it true that if your 12-year-old child can post on social media then anyone can do it? No, it’s not true. Understanding how to use social media for marketing a business requires a different approach than using social media to share family pics. Social media marketing requires you to be on top of the latest trends along with being able to make decisions based on data.

5. You don’t have to do it all on your own

There’s no need to be alone when putting social media to work for your business.

There’s no need to be alone when putting social media to work for your business.

If you feel overwhelmed or would just rather not deal with social media marketing for your business, consider hiring an employee or outsourcing. Look to work with a practitioner. Would you hire an obese doctor to tell you how to lose weight? Probably not. The same goes for people who may be able to help you with your company’s social needs. Check to see if they’re practitioners who actually produce their own content. Find out for yourself if they actually use the platforms you use for your business.

When you’ve found the right individual or agency, you’ll be able to spend more time on tasks that utilize your strengths.

After reading this quick article, are there any questions that come to mind? Email Josh at josh@jamiascreative.com!