8 Instagram statistics you can't afford to ignore

Makenzie Jamias February 17, 2020

Instagram continues to be a formidable tool for social media marketers despite its decline in organic engagement. This popular social media app can help businesses visually show what they have to offer potential customers and clients through photos and videos. Here are eight Instagram statistics you can’t afford to ignore from Hootsuite:

500 million people use Instagram Stories every day
1 billion people use Instagram every month
63% of Instagram users log in at least once per day
200 million Instagram users visit at least one business profile daily
The potential advertising reach for Instagram is 849.3 million users
Brands post an average of 2.5 Stories per week
37% of American adults use Instagram with users ages 18-29 making up 67% of that group
11% of American social media users shop on Instagram

The more you know, the more effective you can be on Instagram. Remember that consistency is key with getting most out of your Instagram marketing efforts. Posting quality content on a consistent basis will increase your chances of success with Instagram marketing.

For any questions you have about Instagram marketing, email Josh at josh@jamiascreative.com!

Is Instagram marketing free?

Makenzie Jamias December 30, 2019

Instagram marketing is an effective way to increase brand awareness and revenue thanks to its visual nature. This Facebook-owned platform makes it easy to share pictures and videos. Instagram makes it possible to interact with people all around the world with its search feature. Adding Instagram marketing to your overall social media marketing strategy will help you stand out and gain a strong following. With that being said, here’s the answer to your question as to whether or not Instagram marketing is free:

Is Instagram marketing free?

The answer to this question is yes. And no. Every action you can take on Instagram is free unless you’re running ads. These free actions include posting pictures, Instagram Stories, and responding to comments you receive.

Here are a few key points to follow if you’re new to Instagram marketing

If you’re completely new to Instagram marketing, there’s no need to panic or feel overwhelmed. You can start experiencing success on Instagram by following these handful of tips to start:

Fill out your Instagram profile and bio. This includes uploading a profile picture and writing a quick summary about who you are and what you’re trying to accomplish. You can also add a few hashtags to your bio as well.
Post regularly to your feed. A basketball player can’t score if he/she never takes a shot. That same basketball player can increase his/her chances to succeed by shooting consistently. The same principle applies to Instagram marketing. If you don’t share content regularly, you can’t build a brand on the platform.
Be social and respond to comments and messages. One of the most effective ways to earn the trust of fans and followers is by listening. Focus on responding to every person who reaches out to you. You’ll show that you care and they’ll be invested in your business for life.

While Instagram marketing is free, it still takes time and effort to get results. Be social and use the app consistently. No solid brand was built because they marketed sporadically and sometimes made an effort to connect with their ideal customers.

Now that have some tips to start with, get to work! You’ll be able to accomplish your sales and marketing goals over time with consistent effort. Social media marketing works when you keep showing up and putting in the work. For any questions you might have about Instagram marketing, email Josh at josh@jamiascreative.com!

Is Instagram marketing free?

Here are a few key points to follow if you’re new to Instagram marketing

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