Instagram continues to be a formidable tool for social media marketers despite its decline in organic engagement. This popular social media app can help businesses visually show what they have to offer potential customers and clients through photos and videos. Here are eight Instagram statistics you can’t afford to ignore from Hootsuite:
500 million people use Instagram Stories every day
1 billion people use Instagram every month
63% of Instagram users log in at least once per day
200 million Instagram users visit at least one business profile daily
The potential advertising reach for Instagram is 849.3 million users
Brands post an average of 2.5 Stories per week
37% of American adults use Instagram with users ages 18-29 making up 67% of that group
11% of American social media users shop on Instagram
The more you know, the more effective you can be on Instagram. Remember that consistency is key with getting most out of your Instagram marketing efforts. Posting quality content on a consistent basis will increase your chances of success with Instagram marketing.
For any questions you have about Instagram marketing, email Josh at josh@jamiascreative.com!