5 things you should stop doing in Twitter marketing

Twitter marketing can be frustrating if you’ve been putting in some time and effort without any positive results to show for it. Luckily there are ways to improve what you’re doing on Twitter to accomplish your overall social media marketing efforts. Sometimes it’s just a matter of putting an end to bad habits and unreliable marketing practices. Here are five things you should stop doing in Twitter marketing to accomplish your goals.

1. Not using hashtags: Hashtags are one of the easiest ways to expand your reach and build your brand on Twitter. People use hashtags to find content they’re interested in. Hashtags make it easy for people to quickly share information and stay on topic within their respective industries. Start using them if you’re not already doing so!

2. Not replying to comments, direct messages, retweets: We can’t stress the need to be social on social media enough times. To succeed on social media, you need to show that you’re listening. Take time everyday to respond to the engagement that you receive on Twitter. Don’t take the attention you receive for granted. Replying to your followers will help you maintain a positive image online and increase your sales in the long-run.

3. Not updating your Twitter profile: Do you have a new website? Has your tagline changed? Is your email address different from what it used to be? Always remember to update Twitter profile. If you’re not sure if your Twitter profile is up to date, stop reading this article right now and check your Twitter profile to be sure.

4. Starting fights: Unless your first name is Kanye and your last name is West, starting a beef on Twitter most likely won’t build your brand. Find ways to contribute to conversations on Twitter. Be involved in what other people in your industry are talking about. You can find relevant conversations by searching hashtags that are related to the business you are in.

5. Not providing value to your followers: One of the ways to keep your followers engaged is by providing value whether it’s entertainment or providing real solutions to issues they’re dealing with. For example, if you’re an accounting firm, share tips on how to make filing taxes more efficient. If you’re a physical trainer, share your top three favorite foods for post-workout recovery.

Remember that Twitter is available for you to build your brand and interact with current customers and potential customers. It’s a platform that will deliver more engagement and reach as you connect with other brands and people on it. Do you have any questions about Twitter marketing and how it applies to your business? Email Josh at josh@jamiascreative.com!

10 blog post ideas for your solar company

You’re on a mission to save the world through renewable energy and to help people save money on their utility bills. It’s all part of providing value through your solar power company. An effective way to build your brand and become an expert in the eyes of your industry and customer base is through content marketing. Through content marketing, you can share your knowledge and how you will help your customers achieve their goals.

Why should I use content marketing for my solar company?

Content marketing is a proven strategy to increase leads and stay on top of mind for your ideal customer. Here are a few quick stats you may not know regarding content marketing:

• 79% of marketers are using content marketing to generate more quality leads

• 75% of marketers are attracting more web traffic through content marketing

• 87% of marketers believe they reached their brand awareness goals in 2020 with content marketing

You’re able to connect with your target audience in a more meaningful way with content marketing. This is because you’re focused on helping your audience find answers to the questions they have. Great content puts the needs of its ideal audience first. It’s not pushy and does more to empower a customer/client that traditional advertising.

When designing your content marketing strategy for solar, do your best to answer these two questions:

• Which problems are people paying me to solve?

• What are the answers to the most commonly asked questions I’ve been receiving?

Using the questions above will help your content strategy stay on track with your marketing and sales goals.

Use these 10 content ideas for your solar company blog

Keep in mind that these content ideas can be tailored to your needs and can be repurposed in different content forms such as videos and infographics. Here are 10 blog post ideas for your solar company:

1. 5 reasons why people are choosing solar power

2. How solar power works

3. Use these genius tips to save money on your utility bills

4. Here are 4 ways solar power systems contribute to a cleaner planet

5. How to use less energy in your home

6. What’s the difference between renewable energy and non-renewable energy?

7. How does your home get electricity if it isn’t solar power?

8. Should you install a solar power system for your business?

9. These home appliances use up the most energy

10. Here are 5 ways to do your part in saving the environment

If you’re a solar power expert, you can easily answer the questions listed above. The content you provide on your website and share on social media should be second nature to you. You shouldn’t feel like you need to think too hard about the content you’ll create for your marketing needs. Focus on answering the most common questions you receive and you’ll be good to go! Providing value for your target audience should be on your mind as you generate marketing material to share online.

Do you have any questions about content creation for your business? Fill out the form below and we’ll get back to you shortly!

What should you be doing on social media during COVID-19?

As businesses deal with the effects of the spread of coronavirus, we’ve noticed more businesses are busy posting on social media than before. We’re seeing a wide range of activity from ads that should have stopped a couple of weeks ago to more posts about sales and the latest deals. Business owners who did not see the value of building an online presence before COVID-19 are starting to change their perceptions of online marketing.

Free social media audits until May 1, 2020

If you’re still reading this blog post, know that you’re not alone in your social media marketing efforts. From now until May 1, 20202, we are offering free social media audits. We’ll be reviewing your social media marketing efforts and will be identifying the following:

• What you’re doing well and need to continue doing on social media. Here are a few tactics you might already be doing for your business:

  • Continue daily posts

  • Weekly Facebook Live videos

• A handful of things you need to change up or start doing to improve your social media marketing presence. Here are a handful of things we might suggest:

  • Update your Facebook About Section

  • Use a social media scheduler to be more consistent

  • Add hashtags to your Instagram posts

Our goal is to help everyone continue to build their online brand and presence despite what’s going on with the coronavirus. Since more people are at home, social media usage is higher than before so it’s in your best interest to invest time and energy into your social media accounts for your business.

Could you or someone else benefit from a social media audit? Email Josh at josh@jamiascreative.com!