You’re on a mission to save the world through renewable energy and to help people save money on their utility bills. It’s all part of providing value through your solar power company. An effective way to build your brand and become an expert in the eyes of your industry and customer base is through content marketing. Through content marketing, you can share your knowledge and how you will help your customers achieve their goals.
Why should I use content marketing for my solar company?
Content marketing is a proven strategy to increase leads and stay on top of mind for your ideal customer. Here are a few quick stats you may not know regarding content marketing:
79% of marketers are using content marketing to generate more quality leads
75% of marketers are attracting more web traffic through content marketing
87% of marketers believe they reached their brand awareness goals in 2020 with content marketing
You’re able to connect with your target audience in a more meaningful way with content marketing. This is because you’re focused on helping your audience find answers to the questions they have. Great content puts the needs of its ideal audience first. It’s not pushy and does more to empower a customer/client that traditional advertising.
When designing your content marketing strategy for solar, do your best to answer these two questions:
Which problems are people paying me to solve?
What are the answers to the most commonly asked questions I’ve been receiving?
Using the questions above will help your content strategy stay on track with your marketing and sales goals.
Use these 10 content ideas for your solar company blog
Keep in mind that these content ideas can be tailored to your needs and can be repurposed in different content forms such as videos and infographics. Here are 10 blog post ideas for your solar company:
5 reasons why people are choosing solar power
How solar power works
Use these genius tips to save money on your utility bills
Here are 4 ways solar power systems contribute to a cleaner planet
How to use less energy in your home
What’s the difference between renewable energy and non-renewable energy?
How does your home get electricity if it isn’t solar power?
Should you install a solar power system for your business?
These home appliances use up the most energy
Here are 5 ways to do your part in saving the environment
If you’re a solar power expert, you can easily answer the questions listed above. The content you provide on your website and share on social media should be second nature to you. You shouldn’t feel like you need to think too hard about the content you’ll create for your marketing needs. Focus on answering the most common questions you receive and you’ll be good to go! Providing value for your target audience should be on your mind as you generate marketing material to share online.
Do you have any questions about content creation for your business? Fill out the form below and we’ll get back to you shortly!