New Twitter feature allows for Retweets with Comments on iOS

Currently available for just iOS at this time, your retweet count includes basic retweets and retweets with comments. This Twitter feature makes it possible to see the difference between the two within the details of a tweet. Android users can expect to receive this feature at a later date.

What does this mean for you and your brand?

Prior to this change, Twitter counted a retweet with a comment to be its own tweet so it hasn’t been counted in your overall retweet count. Despite some people thinking this a bug on the platform, it wasn't because Twitter saw a retweet with a comment as different form of engagement when compared to a regular retweet.

You can potentially see an increase in tweet engagement. This change also means that additional retweets are added to your total count which will also cause you to see an uptick in overall statistics. On the other hand, how you engage on Twitter will still be the same.

Read the coverage by Social Media Today here: https://bit.ly/36eSo4j

Twitter daily usage is up due to COVID-19

If you’re like most people staying at home due to government restrictions as a result of the COVID-19 pandemic, you’ve probably been spending more time on social media. Twitter has been one of the several top social platforms to benefit from this increase in social media usage. The popular network is now up to 166 million monetizable daily active users which is good news for the company.

Image from Social Media Today

One of the reasons why Twitter has been used at a higher frequency is because of the availability of timely news and information. Twitter makes it easy for businesses and news outlets to share information rapidly and easily start discussions.

According to Twitter, the growth in usage has started to stabilize but there’s a chance that there could be a noticeable drop-off towards the end of 2020 according to Social Media Today. Twitter notes that the absence of live sports and other events contributes to the stop in daily usage growth.

Read the full article from Social Media Today here: https://bit.ly/2KR0feO

5 things you should stop doing in Twitter marketing

Twitter marketing can be frustrating if you’ve been putting in some time and effort without any positive results to show for it. Luckily there are ways to improve what you’re doing on Twitter to accomplish your overall social media marketing efforts. Sometimes it’s just a matter of putting an end to bad habits and unreliable marketing practices. Here are five things you should stop doing in Twitter marketing to accomplish your goals.

1. Not using hashtags: Hashtags are one of the easiest ways to expand your reach and build your brand on Twitter. People use hashtags to find content they’re interested in. Hashtags make it easy for people to quickly share information and stay on topic within their respective industries. Start using them if you’re not already doing so!

2. Not replying to comments, direct messages, retweets: We can’t stress the need to be social on social media enough times. To succeed on social media, you need to show that you’re listening. Take time everyday to respond to the engagement that you receive on Twitter. Don’t take the attention you receive for granted. Replying to your followers will help you maintain a positive image online and increase your sales in the long-run.

3. Not updating your Twitter profile: Do you have a new website? Has your tagline changed? Is your email address different from what it used to be? Always remember to update Twitter profile. If you’re not sure if your Twitter profile is up to date, stop reading this article right now and check your Twitter profile to be sure.

4. Starting fights: Unless your first name is Kanye and your last name is West, starting a beef on Twitter most likely won’t build your brand. Find ways to contribute to conversations on Twitter. Be involved in what other people in your industry are talking about. You can find relevant conversations by searching hashtags that are related to the business you are in.

5. Not providing value to your followers: One of the ways to keep your followers engaged is by providing value whether it’s entertainment or providing real solutions to issues they’re dealing with. For example, if you’re an accounting firm, share tips on how to make filing taxes more efficient. If you’re a physical trainer, share your top three favorite foods for post-workout recovery.

Remember that Twitter is available for you to build your brand and interact with current customers and potential customers. It’s a platform that will deliver more engagement and reach as you connect with other brands and people on it. Do you have any questions about Twitter marketing and how it applies to your business? Email Josh at josh@jamiascreative.com!