5 Facebook marketing ideas you can use for your business during the coronavirus outbreak

Depending where you are in the world and the type of business you’re in, the effects of COVID-19 can greatly disrupt your cash flow. How can you let people know you’re still in business? What can you do on Facebook to still provide value and connect with your customers? Here are five Facebook marketing ideas you can use for your business during the coronavirus outbreak.

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  1. Continue to post regularly: Nothing suggests that you’re no longer in business by not maintaining your Facebook account. Stick to your regular posting schedule. Let your customers know what you’ve been up and how you’re still making things happen despite the coronavirus outbreak. It’ll help you stay on top of mind for your customers and help them stay connected.

  2. Stay on top of your customer service: Not only do you need to maintain a regular presence on Facebook but you also need to keep showing your customers that you’re listening. We can’t emphasis enough the importance of always replying to the comments and messages you receive. One of the quickest ways to tell a customer you don’t care is by leaving them hanging when they reach out to you.

  3. Put Facebook Live to work for you: Do you want your customers to keep coming back to you? Do you want to more engagement on your Facebook Business Page? Use Facebook Live. Facebook Live is a great tool to provide value for your customers. You can do a variety of things such as tutorials on how to use your products to giving your followers the inside look on your business. Don’t be afraid to go behind-the-scenes of what you and your company does to serve them.

  4. Be transparent and communicate: If you’re going to need to shut down your business for a day to do deep cleaning. Let your customers know. If your local government agencies limits when you can be open, share that information on Facebook. The same goes if you have to close for two weeks because your business has been contaminated. Communicate honestly because it’ll always pay off.

  5. Don’t operate out of fear: Remember that fear and panic can lead to undesirable outcomes. Be cautious but don’t make decisions out of fear. Take extra precautions to keep your business clean and healthy and don’t be afraid to post about it.

Keep in mind that Facebook can be an effective tool that can contribute to the growth of your business. Be consistent, honest, and focused on providing value for your customers. If you have any questions about Facebook marketing for your business, email Josh at josh@jamiascreative.com!

Social media posting ideas you can use to grow your business

Getting real results from your social media marketing efforts takes time and planning. You might just need a bit of direction and inspiration to help you gain momentum if you haven't already started. Either way, here are some ideas that you can use in your social media marketing efforts to increase annual revenue.

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Creating a social media marketing system

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To avoid burnout in social media marketing, it’s important that you develop a system you can rely on. Here’s a sample schedule you can use and tailor to your business needs for Instagram or any other platform you use:

  1. Monday: Schedule 1-2 hours to gather content such as pictures and videos you can use. These pictures and videos need to be consistent with your brand and what customers pay you to do.

  2. Tuesday: Use a social media scheduler such as Facebook Creator Studio, Buffer, or Hootsuite to schedule posts until the next Monday. Plan for at least an hour to add in visual content, captions, and hashtags if relevant to the platform.

  3. Wednesday: Set aside 1 hour to discover new influencers you can partner with and reach out to them for collaborations.

  4. Thursday: If you haven’t stayed on top of it, respond to all of the comments and messages you’ve been receiving. This will help you build a real brand and increase your organic reach.

  5. Friday: Track statistics such as post engagement (i.e. how many likes and comments you’re getting per post). Identify if which posts have been your best performing posts throughout the week.

Keep in mind that the schedule above is a sample schedule to give you an idea of how to plan out your week when managing your social media marketing efforts. It’ll help you feel in control and not be overwhelmed by everything you have to do because you’re planning for success.

What to post each day

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First of all, every post should be focused on providing value for your customers/clients. Always put the needs of your target audience first. Each post should be designed to help them solve the problems they’re counting on you to solve. For example, if you’re doing the marketing for a boxing fitness gym, what are people paying you to do for them? There’s a good chance it’s a mixture of improving their physical health and boosting confidence by learning a combat sport. With that in mind, here’s a posting schedule for Facebook that you might follow if you’re building clientele for a boxing gym:

  1. Monday: Share a blog post from your website on workout recovery tips

  2. Tuesday: Facebook Live video on a “How to” such as “How to wrap your hands”

  3. Wednesday: Share a group photo of one of your workout classes

  4. Thursday: Feature a member of your fight team with either a video/picture

  5. Friday: Share a photo from one of your clients

  6. Saturday: Post a workout tip or healthy eating tip

  7. Sunday: Re-share a past video or post a promotional deal

This is a simple format you can follow. It’s predictable and gives your followers and fans something to count on when they’re scrolling through their Facebook feed. You can use this schedule for whatever business you’re in.

As always, be patient and consistent. You’ll be able to see results over time and build a real following that benefits from what you have to offer. If you have any questions about social media marketing, email Josh at josh@jamiascreative.com!

31 blog post ideas for your business networking company

As a business networking company, you’re focused on connecting people so they have create mutually beneficial relationships. How can you help business owners and executives understand how you can help them accomplish their goals? What can you do to demonstrate how you’ll help business people make meaningful connections?

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One of the best ways you can provide value is through content marketing. Content marketing helps your potential clients understand how you can help them build their business by joining your networking group. Here are 31 blog post ideas for your business networking company you can use:

  1. These ice breaker tips don’t actually work

  2. How to dress for a business networking event

  3. What the best business cards have in common with each other

  4. Here are 4 tips you need to follow at every networking event

  5. How to truly listen when meeting someone for the first time

  6. LinkedIn etiquette for beginners

  7. Here’s how to follow up with people after a networking event

  8. Basic body language tips you need to know when networking

  9. How to perfect your elevator pitch

  10. Focus more on giving when networking

  11. This is what separates the best networkers from the rest

  12. Our book recommendations for 2020

  13. How to take relationships to beyond the networking event

  14. Use these simple tips to follow up with new contacts

  15. Setting up lunch appointments is easier than you think. Here’s how to do it.

  16. Don’t do these 5 things at your next networking event

  17. Build better relationships with these easy tips

  18. Why effective networking can scale your business

  19. How to you maintain business networking relationships

  20. Here’s how to be a better networker

  21. How to be more memorable at networking events

  22. Why you need to follow-up after every networking event

  23. The power of expressing gratitude in business relationships

  24. What every business professional knows about networking

  25. How to make friends at networking events

  26. 3 ways to leverage relationships in business

  27. This is how to have tough conversations in business

  28. Build a stronger brand through networking

  29. Establish trust and credibility with these 4 tips

  30. How to handle pushy people at networking events

  31. Create solid business relationships by giving

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As you invest in original content for your networking business, you’ll be able to help people build meaningful relationships that you’ve facilitated. Always focus on helping your target market solve problems you get paid to solve. That should be your goal with every piece of content you produce.

How do you distribute content you’ve created?

Creating original content is one thing. Sharing that content you’ve created is another. Figure out where your target audience spends their time. Which social media platforms have the attention of your ideal client? Is it Facebook? Is it Twitter? Is it LinkedIn? What if it’s all three? Go ahead and share that content on those platforms. Be patient since it’ll take time to gain attention and trust. The key is to be consistent in sharing real solutions to the problems your business is best at solving.

Do you have any questions about content marketing for your business? Email Josh at josh@jamiascreative.com!