31 blog post ideas to get more patients for a family medical practice

How do you increase your clientele if you own a family-focused health practice? What do you need to do to get more patients into your office as a doctor? One of the most effective ways to get discovered by potential medical patients is through content marketing. Content marketing will improve your SEO and consistently provide value for real people.

These ideas can be used in the form of blog posts, social posts, infographics, and videos. The goal of content marketing is to provide value for current patients and potential patients. If you’re not providing value, you’re not focused on the success of your patients. Value is delivered when you help people solve the problems you are best at solving. You’re welcome to use all of these content marketing topics for your medical practice. Below are 31 topics that will help you provide real value on a regular basis:

1. 4 ways Vitamin C keeps you healthy

2. How to prevent ankle sprains

3. These 5 vegetables help you feel energized

4. Here’s everything you need to know about the flu shot

5. Which shots does your kid need to start elementary school

6. Here are 10 exercise ideas you can do as a family

7. Symptoms of the common cold and how to beat it

8. Are you not feeling well? Here’s how to know if you need to go to the emergency room

9. Yummy fruits that are packed with Vitamin C

10. These 7 tasty foods are full of fiber

11. How to stay healthy when traveling during the holiday season

12. Drinking water will provide these benefits for you

13. How to stay healthy when traveling for work

14. These foods help with stomach aches

15. Should you be taking aspirin or ibuprofen?

16. How to prevent germs from spreading in your home

17. Super easy sources of protein you’ll love

18. What to do when your child has a fever

19. Here’s a list of every shot your newborn will receive in the first 12 months

20. How protein helps you build muscle and stay healthy

21. Our answers to the most common questions we receive about the flu season

22. Simple stretches everyone with back pain needs to know

23. Should you do cardio or lift weights to achieve your health goals?

24. How should you handle ear infections?

25. 4 activities that will help improve your toddler’s coordination

26. Here are 8 workout ideas that will burn calories and make you stronger

27. How to improve your quality of sleep

28. What can I use to help my child with his/her cough?

29. Here’s a list of symptoms you need to be aware of you think your child has anxiety

30. 4 incredible benefits of playing outside

31. How to put together a first aid kit for your home

All of these content ideas help you provide real value as a medical professional. Remember that one of the keys to content marketing success is consistency. The topics above are enough for every day of the month. You can tailor them to your needs and resources.

Are you having a hard time getting your content marketing off the ground? Email Josh at josh@jamiascreative.com!

New messaging app released by Instagram for close friends

Have you been keeping up with the new features Instagram has been adding in the last couple of years? Instagram has new messaging app called Threads which designed to keep you and your close friends connected.

Here’s Instagram’s explanation: "Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to visual messages on Direct. But for your smaller circle of friends, we saw the need to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space."

You can access messages received in Threads in your Instagram direct messages and the Threads app. It gives other people a chance to engage with the features of Threads without having to instantly download the app. Instagram created Threads because Instagram’s data shows that 85% of messages shared on Instagram are distributed to the same three friends. Direct messages will be a more effective tool for broader connections.

You’ll be able to share your everyday movements with close friends because Threads makes it possible to automatically track what you do on a regular basis. You don’t have to use this feature if you prefer more privacy. For more details on Threads, visit this link!

Will you be using Threads to keep in touch with your friends? Let us know in the comments below!

How to generate more engagement for your Facebook posts

Facebook Business Pages have been experiencing greater declines in organic engagement in recent years. This struggle is experienced by businesses in every industry from sports to finance. Facebook’s drop in organic reach started in 2014 and became even more noticeable in 2018. Without the ability to gain exposure free of ad spend, businesses are struggling to get more likes, comments, and shares.

While you may not be able to get the type of organic engagement of pre-2014, there are still ways to get engagement without ad dollars. You have to be willing to put in the work on a consistent basis. Here are a handful of ways to generate more engagement for your Facebook posts.

Reply to all comments

When you do receive a comment, reply to it right away. It doesn’t matter if the comment is a complex question or someone commented with an emoji. Staying on top of all comments received will help you build a strong following. Replying to comments helps posts rank higher in Facebook’s algorithm. This is because Facebook is more likely to promote content that receives interactions. You also create opportunities for conversations which will improve a post’s organic reach.

Conversations online lead to conversations off-line which means your customers are talking to others about your brand. You’ll increase your sales opportunities and brand loyalty.

Go Live

Facebook wants users to use its Live video feature. This means that your Facebook Live videos will receive greater organic reach than other native videos. In fact, 80% of brands experience this increase when choosing to go Live. Live videos tend to receive six times more interactions than regular videos. You can use Facebook Live in a variety of ways. Here are a few ideas:

• How-to video: Great way to help customers better understand how benefit from physical products

• Broadcast a live event: Use Facebook Live to involve your online community when hosting a seminar or participating in a conference

• Ask-me-anything: This is an effective way to give your followers a chance to ask you questions while you live stream

Pay attention to and use best posting times

If you’re sharing posts when your followers aren’t using Facebook, you’re wasting your time. Use Facebook Insights to figure out when your fans are online. Whether they’re active at 9 am or 1 pm, pay attention to the times they’re on and post accordingly. Use Facebook’s Creator Studio to schedule posts ahead of time. It’ll help you operate more efficiently and be consistent when posting.

Are there are other ways you’ve seen to be effective in generating more Facebook engagement? Let us know in the comments below!

For any questions you may have about Facebook marketing or social media marketing in general, email Josh at josh@jamiascreative.com!