Is Facebook marketing not working for you? Try Pinterest!

If you’re reading this blog post, there’s a good chance you’re frustrated with your Facebook marketing results. Facebook organic reach is down for many businesses around the world. In fact, the average reach on Facebook was down by 2.2% by the end 2019. If your organic reach continues to drop significantly despite consistent efforts on Facebook, you might want to try out Pinterest.

The Pinterest platform can provide many benefits for your brand. Here are a handful of key reasons you should deliberately test Pinterest to increase sales and grow your online presence:

Pinners have a higher average income

Did you know that high-income households are more likely to use Pinterest than low-income households. In fact, most Pinterest users make more than $75,000 a year. Pinners also tend to have more formal education.

Pinterest is a powerful search engine

People typically don’t use Pinterest unless they’re looking to discover new products and services. Pinterest does a great job organizing information which has resulted in more than 2 billion searches every month. This means you can get great results on Pinterest by staying on top search engine optimization for all of your pins.

One of the reasons why Pinterest is becoming even more popular is Pinterest is the only social network to offer visual searches. About 62% of millennials and GenZers are wanting to search by image. It turns out that 600 million of Pinterest’s monthly searches are visual.

Pinterest makes it easy to shop and discover new products.

Pinterest is effective in driving organic traffic to your website

Pinterest tends to be a dependable way to get more people to your website. Pins you create can be 100 times more spreadable than your average tweet. According to some sources, each pin get you around 2 page visits and 6 page views. Pins also have a higher average life span (1 week) than Tweets (24 minutes) and Facebook posts (90 minutes).

Pinners discover new products on Pinterest

People who use Pinterest are on the platform to shop. They’re looking for a wide range things from home decor to workout products. It’s estimated that 84% of weekly users use Pinterest to make buying decisions. 83% of weekly Pinterest users buy products they’ve discovered on Pinterest. Pins are capable of generating 78 cents per pin depending on the business you are in.

Test out Pinterest for your business

If you’ve been putting in the work on a social media platform with no results to show for it, try a different one.

Now that you’ve learned more about the benefits of Pinterest, test it out for your business! We recommend pinning regularly for at least 2-3 months. Why? This gives you approximately 60-90 days of data to figure out if Pinterest is an effective way to build your brand and increase sales. Here’s a simple game plan you can use for your business:

• Set aside at least one hour a week (i.e. 10 am every Monday) to pin at least 10 links from your company’s blog. Dedicating time to Pinterest will help you maintain consistency and ensure that you’re putting in the work. After all, you can’t try pinning once then give up saying that Pinterest doesn’t work for you.

• During that hour re-pin content you’ve found on Pinterest to boards you’ve created. Re-pin content that complements what you have to offer. Here are a handful of businesses that can tag team content together:

  • A residential interior designer and a painting company

  • A yoga studio and a physical therapy practice

  • A nutritionist and a holistic medical practice

  • A men’s grooming accessories store and a men’s suit store

• Track data each week. Pay attention to which pins you’ve been sharing are getting the most engagement and where your website traffic is coming from. Here’s how to access your Pinterest analytics: https://bit.ly/2WGLLmW

Now that you have simple game plan, start putting in the work to see if Pinterest is a more productive social media platform for you.

Have you been using Pinterest for your business? Let us know in the comments below!

A few takeaways from our free workshop on "How to improve your social media marketing in less than 24 hours"

On Monday, May 4th, we hosted a free Zoom workshop on “How to improve your social media marketing in less than 24 hours”. Here’s the link to watch the full video which includes our Q&A session addressing the problems our attendees have been dealing with:

Key takeaways

This Zoom workshop we held was created as a result of the social media audits we did for different Utah businesses during April 2020. The Coronovirus pandemic made more business owners realize the importance of building an online brand so we offered to help anyone who wanted their social media channels reviewed. We addressed the most common problems we noticed while conducting the audits. Here are the key takeaways we focused on:

1. Filling out our About section/bio: Part of getting discovered on social media is making sure you have your contact information and description listed on platforms like Facebook. Make it easy for people to connect with you and learn more about how you can provide value for them.

2. Responding to all of your comments, direct messages, and reviews: A huge part of social media success is being social. Prove that you’re listening to your fans by listening and responding. Set aside at least five minutes a day to engage with your followers. You’ll be able to build a strong community by doing so.

3. Posting consistently: If you’ve been consuming our content for over a year now, you know how much of an emphasis we place on consistency. You can’t build a brand if you don’t show up on a regular basis. In the Zoom call, we recommend using social media tools like Buffer, Facebook Creator Studio, and Sprout Social to help you get the job done. Using scheduling software allows you to be more strategic in your marketing efforts. You are also able to manage your time more effectively and frequently provide value to your target audience.

One thing to keep in mind is that all of the takeaways are free and easy to do. What they require of you is consistent, deliberate work to build your online presence. At the end of the day, success on social media is real and requires you putting in the time to figure out what works best for your business.

Do you have any questions about social media marketing or future marketing workshops? Email Josh at josh@jamiascreative.com!

Twitter daily usage is up due to COVID-19

If you’re like most people staying at home due to government restrictions as a result of the COVID-19 pandemic, you’ve probably been spending more time on social media. Twitter has been one of the several top social platforms to benefit from this increase in social media usage. The popular network is now up to 166 million monetizable daily active users which is good news for the company.

Image from Social Media Today

One of the reasons why Twitter has been used at a higher frequency is because of the availability of timely news and information. Twitter makes it easy for businesses and news outlets to share information rapidly and easily start discussions.

According to Twitter, the growth in usage has started to stabilize but there’s a chance that there could be a noticeable drop-off towards the end of 2020 according to Social Media Today. Twitter notes that the absence of live sports and other events contributes to the stop in daily usage growth.

Read the full article from Social Media Today here: https://bit.ly/2KR0feO