How is Facebook marketing different from Instagram marketing?

Isn’t social media marketing the same across every social platform because they’re all social networks? Is social media marketing just social media marketing? No, it’s not. While some things are the similar with Facebook marketing and Instagram marketing, there are also notable differences between the two. When you understand what’s different between the two popular social media networks, you’ll be a better marketer. Let’s start with some of the similarities.

What are some of the similarities between Facebook marketing and Instagram marketing?

Here are a handful of things that Facebook marketing and Instagram marketing have in common with each other:

• Direct messaging is available: Customers can ask questions and start communicating with their favorite brands. Direct messaging allows for conversations to happen quickly without taking up space in the comments section.

• Commenting: Followers and fans can comment on your posts on both Facebook and Instagram. Comments help increase a post’s organic reach since people are actively engaging with a post.

• Post videos and photos: Both Facebook and Instagram make it easy to share visually engaging content. Quality videos and photos make your posts more shareable and give followers a reason to keep coming back for more.

• You save time managing both platforms with Facebook Creator Studio: Did you know that Facebook owns Instagram? Because of this, you can take care of all of your Facebook/Instagram scheduling needs with Facebook Creator Studio. Facebook Creator Studio allows you to plan out all of your posts ahead of time which saves you time in the long run.

Now let’s move onto a handful of the key differences between Facebook marketing and Instagram marketing.

What are the differences between Facebook marketing and Instagram marketing?

You’ve covered some of the key similarities. Here are some of the key differences between the two different platforms:

Instagram’s overall user base is younger than Facebook’s user base.

• Organic engagement is lower on Facebook: People commenting, sharing, and reacting to your post for free is called engagement. When people engage with a post that is not an advertisement, it’s known as organic engagement. This type of engagement happens at a lower rate on Facebook than it does on Instagram. At the same time, Instagram engagement rates are declining as well to encourage marketers to run paid ads. If you don’t have money for ads and rely more on organic engagement, focus more of your energy on Instagram.

• Instagram makes it easier to engage with relevant posts: One of the strengths of Instagram is you can find easily find relevant posts by using Instagram’s search function. We recommend finding posts that use the same hashtags you do and commenting on them. Facebook doesn’t allow business pages to freely find posts by Facebook users since there’s greater privacy on Facebook.

• Facebook tends to have an older audience: If you’re trying to connect with a younger audience, Facebook may not be the best platform to bank on. Only 10% of Instagram users are older than 35 years of age. Businesses with products and services that provide value mainly to younger people tend to do well on Instagram.

Of course there are more differences than the ones mentioned above but they’re some of the key points to be aware of when marketing your business on social media. For any questions you have about social media marketing for your business, email Josh at josh@jamiascreative.com!

Social media marketing basics for small businesses

Trying to grow your customer base can be frustrating but it doesn’t have to be with social media marketing. Social media marketing has been around for years now but won’t be going away any time soon. Whether you’re using every social platform from Facebook to TikTok, there are a few principles that work across all social networks. Here are a handful of social media marketing basics for small businesses:

Complete your social bio/profile information

Your bio/about section should always address the following:

• Who you are

• Where you work

• What you do/the problems you solve for your customers

• Topics that interest you

• Your brand’s tone

• How someone can get in touch with you

Think of your social media bio as your elevator pitch that also lets people know how to contact you. You can be straightforward or be quirky as long as it’s consistent with your brand.

Respond to your comments and direct messages

This basic tips is extremely effective since you show that you care and listen by responding to comments and messages. Always stay on top any sort of communication efforts you receive from current and future customers. They cared enough to reach out so keep responding because it’ll give you a chance to gain customers for life.

Use a scheduler when possible to post consistently

Consistent posts give your followers a reason to keep coming back. You can ensure that you’re staying on top of all of your posting needs by using a social media scheduler like Facebook Creator Studio, Buffer, and Hootsuite. Using a social media scheduler saves you a great deal of time and enables you to be more strategic about your social media posts. You can also schedule out unique posts for each platform you’re using.

All of the tips you just read are social media marketing basics that can help you succeed regardless of the business you’re in. It doesn’t matter if you’re a restaurant in Utah county or an e-commerce startup in Salt Lake County. You can build your brand and increase sales with these tips.

Do you have any questions about social media marketing for your business? Email Josh at josh@jamiascreative.com!

Twitter marketing basics you need to know

Twitter is one of the most powerful social media tools you can use to market your business. It’s a platform you can use to step up your social media marketing efforts. Depending on the industry you’re in, Twitter might be the best way to double, triple, or even quadruple your sales. Here are some of the basics you need to know:

Hashtags help you get discovered

Not everyone on Twitter in its early days understood the purpose of hashtags. For many, hashtags were used to add emphasis and attitude. Here’s a Jimmy Fallon skit showing society’s understanding of hashtags as whole years ago:

The skit shows the cultural understanding of hashtags at the time. When you understand that hashtags make content more searchable and discoverable, it’ll make your use of Twitter more effective. Always use hashtags that are related directly to your industry. You’ll be able to gain more followers who stick around and be fans for life.

Consistency always pays off

Twitter rewards frequency and consistency of quality content. You can’t expect to succeed on Twitter if you post randomly with no clear strategy or plan. Determine what’s sustainable for you. If you can post once a day, then do it. If you only have the content and bandwidth for three times a week then do it. To make your life easier, use scheduling tools. It’ll save you time and money. Here’s a list scheduling tools you can test out to see which one works best for you:

• Buffer

• Hootsuite

• Sproutsocial

Be social!

You can’t succeed on social media if you’re not social! To get more out of Twitter, do more than just tweet. Reply to every direct message and reply you receive. You show your followers and other Twitter users that you’re listening to what they have to see.

Retweeting is also another effective way to be social. Sharing tweets from other accounts that complement what you have to offer will help you expand your reach and influence.

Provide more value with pictures and videos

Visual content is an effective way to keep your followers engaging with your content. Share pictures and videos of what your business has to offer. This can be anything from infographics that answer the most frequent questions you receive to videos with customer testimonials.

For any questions you have about Twitter marketing, email Josh at josh@jamiascreative.com! We’re here to help you accomplish your social media marketing goals.