Instagram is one of the most effective social media platforms for businesses with tangible products and services. The Facebook-owned company makes it easy for brands to connect with target customers. Photos and videos can be shared on Instagram to provide value for ideal customers.
Here are four ways to build your brand on Instagram:
Post Stories
📸: Buffer.com
Instagram Stories are a great way to showcase your day-to-day activities to announcing discounts. You can share more of your brand’s personality and even conduct polls. With Stories, you can show off more of your brand’s personality and style. Check out this link for more ideas of what post on your Stories.
Engage with relevant content
A cost-effective way to grow your following and gain more attention is by liking and commenting on similar posts. Find relevant content by looking up similar hashtags. For example, if you sell dog toys then a great hashtag for you to engage with is #dogsofinstagram. Set aside some time every day to like and comment with #dogsofinstagram with a minimum of 3-4 words. Only commenting with emojis doesn’t cut it since it doesn’t require as much effort. Start by liking and commenting on at least 10 relevant posts each day and your following will grow without any ad spend.
Be consistent
How many brands do you follow on Instagram that will post sporadically? One of the keys to success on Instagram is posting regularly. It’s important to stick to a schedule for your sanity and also for your followers. Followers will see your Instagram account as a reliable source of value. You can use scheduling tools to save you time so you don’t have to post all of the time. Just schedule
Be true to your brand
The best brands continually maintain their identity. Whatever your brand stands for, stick to it on Instagram. Your Instagram aesthetic needs to work seamlessly with the rest of your marketing. For example, if your color scheme is different shades of reds and yellows, keep it up. If you’re a skateboarding brand, continue sharing photos and videos on Instagram that attract skateboarders. Your followers will continue to be loyal when you’re true to your brand.
Remember that marketing takes time to get real results. Patience and consistency pays off in Instagram marketing. Don’t be afraid to test out new ideas to achieve your goals. For any questions you have about Instagram marketing for your brand, email Josh at josh@jamiascreative.com!