Twitter daily usage is up due to COVID-19

If you’re like most people staying at home due to government restrictions as a result of the COVID-19 pandemic, you’ve probably been spending more time on social media. Twitter has been one of the several top social platforms to benefit from this increase in social media usage. The popular network is now up to 166 million monetizable daily active users which is good news for the company.

Image from Social Media Today

One of the reasons why Twitter has been used at a higher frequency is because of the availability of timely news and information. Twitter makes it easy for businesses and news outlets to share information rapidly and easily start discussions.

According to Twitter, the growth in usage has started to stabilize but there’s a chance that there could be a noticeable drop-off towards the end of 2020 according to Social Media Today. Twitter notes that the absence of live sports and other events contributes to the stop in daily usage growth.

Read the full article from Social Media Today here: https://bit.ly/2KR0feO

How to improve your social media marketing in 24 hours or less

Regardless of what’s going on in your life, the value of social media marketing and how it relates to your business is only increasing as time goes on. Did you know that you could make a few key improvements to your social media marketing efforts for your business in less than a day? Yes, you can quickly take your social media marketing to the next level in less than 24 hours. Here are several things you need to do that are guaranteed to get you better results:

You can follow all of these tips in less than a day!

Kill social ads that should no longer be running

One problem some small businesses have who manage their own social media marketing is running ads that don’t need to be live. They may also be running ads that haven’t been giving you any in return for the money you’ve been spending whether that’s more page likes or new customers. If you fall into these categories, stop running your social media ads. Before you know it, you’ll be bleeding out cash that could be used in another way. Here’s how to turn off your Facebook ads: https://bit.ly/3b9GCtX

Update all of your social media profiles

When was the last time you checked to see if you had the latest information listed in your social media profiles. Go through each platform your business has an account with. Whether it’s Facebook, Pinterest, or YouTube, review each one to make sure you have the correct information. This includes your phone number, email address, and website. Not every customer who discovers you on social media wants to contact you via messenger. Some prefer a phone call or an email so make the information easy for your potential customers and future clients to find.

Set up social media schedulers if you’re not already using one

If you want to reclaim your sanity and not feel overwhelmed, start using a social media scheduler. There are different options out there depending what you need such as Sprout Social, Buffer, Hootsuite, Later, and Facebook Creator Studio. Are you only using Facebook and Instagram? Consider Facebook Creator Studio. It’s free to use and fairly intuitive. Facebook Creator Studio allows you to manage both Facebook and Instagram from the same platform and the analytics are easy to access.

Schedule out your posts for the next 7-10 days

Put your social media scheduler to work for you by planning out your posts for at least the next 7-10 days. It’ll free up more time for you so you can take care of other business functions rather than worrying about what and when to post. Scheduling out future posts will give you a chance to share content on a consistent basis. You’ll increase your opportunities to attract new followers and increase revenue because you’re giving people a reason to keep engaging with you online.

Everything shared above can be done in less than a day. Nothing is impossible and will help you save money while getting a better ROI for your social media marketing efforts. Gaining momentum takes time and consistency so keep putting in the work and you’ll be able to accomplish your goals. Do you have any questions of how to make your social media marketing easier and more manageable? Email Josh at josh@jamiascreative.com!

5 things you should stop doing in Twitter marketing

Twitter marketing can be frustrating if you’ve been putting in some time and effort without any positive results to show for it. Luckily there are ways to improve what you’re doing on Twitter to accomplish your overall social media marketing efforts. Sometimes it’s just a matter of putting an end to bad habits and unreliable marketing practices. Here are five things you should stop doing in Twitter marketing to accomplish your goals.

1. Not using hashtags: Hashtags are one of the easiest ways to expand your reach and build your brand on Twitter. People use hashtags to find content they’re interested in. Hashtags make it easy for people to quickly share information and stay on topic within their respective industries. Start using them if you’re not already doing so!

2. Not replying to comments, direct messages, retweets: We can’t stress the need to be social on social media enough times. To succeed on social media, you need to show that you’re listening. Take time everyday to respond to the engagement that you receive on Twitter. Don’t take the attention you receive for granted. Replying to your followers will help you maintain a positive image online and increase your sales in the long-run.

3. Not updating your Twitter profile: Do you have a new website? Has your tagline changed? Is your email address different from what it used to be? Always remember to update Twitter profile. If you’re not sure if your Twitter profile is up to date, stop reading this article right now and check your Twitter profile to be sure.

4. Starting fights: Unless your first name is Kanye and your last name is West, starting a beef on Twitter most likely won’t build your brand. Find ways to contribute to conversations on Twitter. Be involved in what other people in your industry are talking about. You can find relevant conversations by searching hashtags that are related to the business you are in.

5. Not providing value to your followers: One of the ways to keep your followers engaged is by providing value whether it’s entertainment or providing real solutions to issues they’re dealing with. For example, if you’re an accounting firm, share tips on how to make filing taxes more efficient. If you’re a physical trainer, share your top three favorite foods for post-workout recovery.

Remember that Twitter is available for you to build your brand and interact with current customers and potential customers. It’s a platform that will deliver more engagement and reach as you connect with other brands and people on it. Do you have any questions about Twitter marketing and how it applies to your business? Email Josh at josh@jamiascreative.com!