What should you be doing on social media during COVID-19?

As businesses deal with the effects of the spread of coronavirus, we’ve noticed more businesses are busy posting on social media than before. We’re seeing a wide range of activity from ads that should have stopped a couple of weeks ago to more posts about sales and the latest deals. Business owners who did not see the value of building an online presence before COVID-19 are starting to change their perceptions of online marketing.

Free social media audits until May 1, 2020

If you’re still reading this blog post, know that you’re not alone in your social media marketing efforts. From now until May 1, 20202, we are offering free social media audits. We’ll be reviewing your social media marketing efforts and will be identifying the following:

• What you’re doing well and need to continue doing on social media. Here are a few tactics you might already be doing for your business:

  • Continue daily posts

  • Weekly Facebook Live videos

• A handful of things you need to change up or start doing to improve your social media marketing presence. Here are a handful of things we might suggest:

  • Update your Facebook About Section

  • Use a social media scheduler to be more consistent

  • Add hashtags to your Instagram posts

Our goal is to help everyone continue to build their online brand and presence despite what’s going on with the coronavirus. Since more people are at home, social media usage is higher than before so it’s in your best interest to invest time and energy into your social media accounts for your business.

Could you or someone else benefit from a social media audit? Email Josh at josh@jamiascreative.com!

5 Facebook marketing ideas you can use for your business during the coronavirus outbreak

Depending where you are in the world and the type of business you’re in, the effects of COVID-19 can greatly disrupt your cash flow. How can you let people know you’re still in business? What can you do on Facebook to still provide value and connect with your customers? Here are five Facebook marketing ideas you can use for your business during the coronavirus outbreak.

1. Continue to post regularly: Nothing suggests that you’re no longer in business by not maintaining your Facebook account. Stick to your regular posting schedule. Let your customers know what you’ve been up and how you’re still making things happen despite the coronavirus outbreak. It’ll help you stay on top of mind for your customers and help them stay connected.

2. Stay on top of your customer service: Not only do you need to maintain a regular presence on Facebook but you also need to keep showing your customers that you’re listening. We can’t emphasis enough the importance of always replying to the comments and messages you receive. One of the quickest ways to tell a customer you don’t care is by leaving them hanging when they reach out to you.

3. Put Facebook Live to work for you: Do you want your customers to keep coming back to you? Do you want to more engagement on your Facebook Business Page? Use Facebook Live. Facebook Live is a great tool to provide value for your customers. You can do a variety of things such as tutorials on how to use your products to giving your followers the inside look on your business. Don’t be afraid to go behind-the-scenes of what you and your company does to serve them.

4. Be transparent and communicate: If you’re going to need to shut down your business for a day to do deep cleaning. Let your customers know. If your local government agencies limits when you can be open, share that information on Facebook. The same goes if you have to close for two weeks because your business has been contaminated. Communicate honestly because it’ll always pay off.

5. Don’t operate out of fear: Remember that fear and panic can lead to undesirable outcomes. Be cautious but don’t make decisions out of fear. Take extra precautions to keep your business clean and healthy and don’t be afraid to post about it.

Keep in mind that Facebook can be an effective tool that can contribute to the growth of your business. Be consistent, honest, and focused on providing value for your customers. If you have any questions about Facebook marketing for your business, email Josh at josh@jamiascreative.com!

Social media posting ideas you can use to grow your business

Getting real results from your social media marketing efforts takes time and planning. You might just need a bit of direction and inspiration to help you gain momentum if you haven't already started. Either way, here are some ideas that you can use in your social media marketing efforts to increase annual revenue.

Creating a social media marketing system

To avoid burnout in social media marketing, it’s important that you develop a system you can rely on. Here’s a sample schedule you can use and tailor to your business needs for Instagram or any other platform you use:

1. Monday: Schedule 1-2 hours to gather content such as pictures and videos you can use. These pictures and videos need to be consistent with your brand and what customers pay you to do.

2. Tuesday: Use a social media scheduler such as Facebook Creator Studio, Buffer, or Hootsuite to schedule posts until the next Monday. Plan for at least an hour to add in visual content, captions, and hashtags if relevant to the platform.

3. Wednesday: Set aside 1 hour to discover new influencers you can partner with and reach out to them for collaborations.

4. Thursday: If you haven’t stayed on top of it, respond to all of the comments and messages you’ve been receiving. This will help you build a real brand and increase your organic reach.

5. Friday: Track statistics such as post engagement (i.e. how many likes and comments you’re getting per post). Identify if which posts have been your best performing posts throughout the week.

Keep in mind that the schedule above is a sample schedule to give you an idea of how to plan out your week when managing your social media marketing efforts. It’ll help you feel in control and not be overwhelmed by everything you have to do because you’re planning for success.

What to post each day

First of all, every post should be focused on providing value for your customers/clients. Always put the needs of your target audience first. Each post should be designed to help them solve the problems they’re counting on you to solve. For example, if you’re doing the marketing for a boxing fitness gym, what are people paying you to do for them? There’s a good chance it’s a mixture of improving their physical health and boosting confidence by learning a combat sport. With that in mind, here’s a posting schedule for Facebook that you might follow if you’re building clientele for a boxing gym:

1. Monday: Share a blog post from your website on workout recovery tips

2. Tuesday: Facebook Live video on a “How to” such as “How to wrap your hands”

3. Wednesday: Share a group photo of one of your workout classes

4. Thursday: Feature a member of your fight team with either a video/picture

5. Friday: Share a photo from one of your clients

6. Saturday: Post a workout tip or healthy eating tip

7. Sunday: Re-share a past video or post a promotional deal

This is a simple format you can follow. It’s predictable and gives your followers and fans something to count on when they’re scrolling through their Facebook feed. You can use this schedule for whatever business you’re in.

As always, be patient and consistent. You’ll be able to see results over time and build a real following that benefits from what you have to offer. If you have any questions about social media marketing, email Josh at josh@jamiascreative.com!