Knowing what to do on a weekly and daily basis for your social media marketing efforts may not be something that’s intuitive for you. After all, you are reading this blog post. With your goals and needs in mind, we’ve created a practical to-do list you can follow and implement. Keep in mind that these are overall guidelines and best practices so feel free to adjust them according to your needs.
Your social media marketing management schedule
Monday: Mondays tend to the be the start of the business week for most people and chances are that it’s the start of your week as well. Here’s a quick breakdown of what needs to happen on Mondays:
Schedule posts from Tuesday through next Monday using a scheduling tool like Later.com, Buffer, or Facebook Creator Studio
Respond to comments, direct messages, reviews
Share Stories if applicable to the social media platforms you’re using
Find a minimum of 15-20 relevant posts to like and comment on
Tuesday: Since you’ve taken care of scheduling for the rest of the week, set aside time to create social media content today.
Create images and take photos that are consistent with your brand
Write captions for each image/photo
Respond to comments, direct messages, reviews
Share Stories if applicable
Find a minimum of 15-20 relevant posts to like and comment on
Wednesday: Now that you’re in the middle of week, here are a couple of things to do:
Respond to comments, direct messages, reviews
Share Stories if applicable
Find a minimum of 15-20 relevant posts to like and comment on
Thursday: As you’re winding down towards the end of the week, it’s important that you stay focused on your social media marketing goals.
Respond to comments, direct messages, reviews
Share Stories if applicable
Find a minimum of 15-20 relevant posts to like and comment on
Friday: This is the day of the week to shine if you’re in the business of providing experiences like restaurants, bars, and arcades:
Respond to comments, direct messages, reviews
Share Stories if applicable
Comment on the posts of accounts who tag you
Find a minimum of 15-20 relevant posts to like and comment on
Saturday: It’s Saturday but that doesn’t mean you get a break!
Respond to comments, direct messages, reviews
Share Stories if applicable
Find a minimum of 15-20 relevant posts to like and comment on
Sunday: Repeat what you did on Saturday.
Respond to comments, direct messages, reviews
Share Stories if applicable
Find a minimum of 15-20 relevant posts to like and comment on
Utilize your available tools
Put social media management tools to work for you. By using these tools, you don’t have to manually post every single day. It’ll help you be more efficient with your time and not feel overwhelmed.
You can also use these tools to help you understand your analytics. Use the data you’ve acquired to make better decisions. You can find out which posts perform the best and even what time of day is the best for your brand to post.
You’re not alone!
Do you have any questions about social media marketing for your business? We’re to help you find the answers you need to solve your problems. Let us know in the comments below and we’ll get back to you!