Your brand deserves every opportunity to separate itself from the competition. One of the best ways to stand out is by creating original content that helps your target audience solve problems you’re best at solving. Whether you’re running an auto repair shop or a software company, you’re in business because you’re great at making your customers happy. You’re an expert in your respective field so there’s nothing wrong with sharing what you know.
In fact, the more you share, the more likely you’ll be able to find people who really need what you have to offer. This is why the top brands tend to create blogs to connect with their target audience.
Why do businesses invest in a company blog?
Blogging is just one area of content marketing. Content marketing is the sharing of information in various forms such as videos, blog posts, email newsletters, and infographics to provide value for a target audience. Each piece of content is focused on helping a specific type of customer/client find solutions to their problems. Here are some of the reasons brands around the world commit a part of their marketing budget to content creation:
57% of marketers attribute blogging to their customer acquisition success
B2B brands with a blogging strategy receive 67% more leads than brands that don’t
80% of online users engage with social media accounts and company blogs
If you want to improve your online presence, commit time and energy towards a consistent blog focused on providing value for your target audience. Keep in mind that it takes time and consistency to get results so be patient. Over time, you’ll see an increase in web traffic and gain a better understanding of what your customers/clients want and need.
Now let’s dive into four tips you can count on to improve your blogging strategy!
Use these 4 tips to improve your blogging strategy
Research: Do a regular deep dive into your industry! It’s important to stay on top of the latest conversations related to your realm of expertise. Invest time researching each topic you’re writing about so you know you’re sharing the best information possible. Doing so will help you know which articles and thought leaders to cite in your blog posts to give your brand more credibility.
Create: Now that you’ve done your research, start writing! All the research in the world means nothing if you don’t actually create any blog posts. If you’re completely new to blogging, start with 500-word articles then work your way up to 1,000 words. Your main focus should be on building some momentum if you’re getting started with your company blogging.
Distribute: After you’ve written and published blog posts, share them! Add them to your social media scheduler to share them with your followers. You can also use your blog content for your email marketing efforts. Distribution will help get the best return on investment for your blogging efforts. Always find ways to repurpose your blog content. It’ll help you never run out of valuable content to share on social media!
Analyze: Now that you’ve started blogging on a consistent basis, you’ll have been gathering data! Data will help you understand several items such as which topics are driving the most traffic and web traffic trends. When you’ve identified which blog posts are doing well, take those topics go deeper with future blog posts. Take each post that’s performing well and revisit them in greater detail. Going deep shows your level of expertise on a specific topic.
As you follow these four tips, you’ll stay on track with your blogging strategy. Think of these tips as a cycle of steps to put to work for you. You’ll be able to fine tune your blog creation process as you research, create, distribute and analyze on a regular basis.
What are your questions about blogging for your business? Let us know in the contact form below!