Standing out from your competition can be tricky when you don’t know where to start. If you struggle with helping your target audience understand what makes you different, you’ll have hard time increasing revenue. Keep in mind that a brand is more than just a logo. To rise above, you need to know proven best practices for marketing your business. In this blog post, we’ll be sharing simple ways to establish a stronger brand presence through online marketing.
Stay in your lane with your content
One of the fastest ways to lose your audience is to start sharing unrelated content! It’s important that you stay in your lane for your success. You’ll struggle building a strong brand if you’re sharing videos, photos, articles etc. that are not providing real value to your clients/customers. Chances are that you’ve seen this happen with businesses you may follow. They start to deviate by sharing political opinions and post cat videos. Stand strong and stay focused on staying in your lane.
Go deep into the most relevant topics in your industry. It’ll help you stand out on a regular basis when compared to your competition.
Respond to all of your comments, direct messages, and reviews
There’s nothing like knowing the brand you love is listening to what you have to say. Do your best to respond to any type of outreach you receive from potential and current customers. People pay attention to how you handle both negativity and positivity. If you have a negative review, focus on moving the conversation to a one on one situation such as a phone call or email. It’ll help you address your customer’s concerns more effectively and in a quicker manner.
When you’re responding to comments, messages, and reviews in a timely fashion, you’re showing that you care. This will help you stand out within your industry.
Create content focused on helping your target audience solve their problems
Always focus on solving the problems you’re best at solving. Take a moment to identify the problems people pay you to solve and share content that addresses those problems. Here are some industry-specific ideas you can use for your content marketing strategy:
Accounting firm:
Quarterly email newsletter sharing tax write-off tips for business owners
Facebook Live video explaining recent tax law changes
A blog post sharing financial planning basics
Landscaping business:
Quarterly email newsletter giving seasonal yard care tips
Facebook Live video addressing lawn mower maintenance
A blog post on the top 10 landscaping tools every homeowner needs
Physical therapy clinic:
Quarterly email newsletter providing at-home exercises anyone can do
Facebook Live video answering most frequently asked questions about back pain
A blog post on injury prevention tips for high school athletes
As you can see, each topic suggestion was unique to the industry. A physical therapy clinic shouldn’t be sharing tax advice while an accounting firm doesn’t help itself grow by talking about lawnmowers. It’s in your best interest to focus on helping people solve the problems you’re best at solving.
Be consistent
This is what separates the top brands from everyone else. Create a posting schedule for all of your marketing channels (blogs, email newsletters, Facebook marketing etc.) and stick to it. Building a relationship with your customers takes time so be patient. You may not receive the results in the first three months you were hoping for. However, consistent effort over time will give you quality data you can work with to make better decisions and fine tune your marketing strategy.
Plus, regularly showing up and providing value online helps your target audience know they can count on your brand!
Do you have any questions about strengthening your brand? Are you not sure what you need to do to stand out in your industry? Let us know by completing the form below and we’ll get back to you!