How can you connect with more families who can benefit from the services your clinic provides? What can you do with your knowledge to help people stay healthy and strong? One effective way to set your medical practice apart and provide value is through content marketing. Medical clinic marketing can be a great way for you to be discovered by more people who are in need of your care and expertise. To help you get started, we’ll begin with what content marketing is.
What is content marketing?
Content marketing is the sharing of information in the form of content such as blog posts, videos, infographics, and newsletters to acquire and retain customers/clients. Content marketing provides an opportunity for your target audience to engage with your brand without having to make a purchase. It gives them a chance to understand your thought process and how you can help them solve the problems they’re dealing with.
Did you know that 92% of marketers view content as an asset to their business? Content marketing is so effective that 73% of major organizations either outsource or hire someone in-house to take care of their content marketing. In fact, content marketing costs 62% less than outbound marketing and generates 3 times the leads which makes a cost effective choice.
In this situation with you as a family medical clinic, your content marketing should help people understand how you help them be healthy. With that in mind, all of the topic suggestions below should be topics you can easily address since you’re the health expert.
31 medical clinic marketing ideas for your family medical practice
These 4 foods help you stay healthy during the flu season
How to improve your sleep with these 5 tips
Here are the milestones we check for when you bring in your child for their yearly checkups
What are the best ways to deal with infant sleep regressions?
Recover quickly from the common cold with these simple tips
When should you go into the emergency room and when should you come to our clinic?
4 exercises that’ll improve your cardio health
Avoid these foods if you have diabetes
Here are 5 proven benefits of outdoor play for your children
What are vaccines and how do they work?
What are the symptoms of a broken bone?
10 easy snacks your toddler will love
Freak outs before bedtime? Here are some tips that will help
4 tips for dealing with allergies
Should you breastfeed or bottle-feed?
How to prevent common athletic injuries
Taking care of asthmatic children
Which foods help you feel energized?
Use these tips to improve your flexibility
Stress management tips for parents of teens
How to help your body heal after childbirth
Sleep training tips for toddlers you’ll love
What’s acid reflux and what can you do about it?
How to deal with back pain
Here’s what eczema looks like and what you can do about it
How to handle the stomach bug at home
What the symptoms of dehydration are and how to prevent it
How to put together a first-aid kit for your home
What’s childhood obesity?
How to improve your family’s physical health with a regular exercise plan
4 ways you can take care of your family’s mental health
Feel free to use these content marketing ideas to promote your medical clinic! You’re welcome to customize them as needed to help you accomplish your sales and marketing goals. Keep in mind that one of the benefits of content marketing is you’ll always having something to share on your social media accounts. Don’t give up when it comes to providing value for your patients.
Do you have any questions about content marketing for your family medical practice? Let us know by completing the form below!
Digital marketing ideas for your family medical clinic
Now that you have a better idea of topics you can use to promote your family medical clinic, let’s talk about some digital marketing ideas you can use to grow your brand. These medical clinic digital marketing ideas will strengthen your online presence and help you be a trusted resource for healthcare information.
Distribute your content: Don’t be that business that doesn’t share your content after you’ve created it! You can’t expect an ROI from the content you’ve created when you’re not distributing your content across your marketing channels such as Facebook and email marketing. Put your content to work for you and create a plan to consistently share your content.
Repurpose your marketing content: To get the most out of the marketing content for your medical clinic, share your content in different ways. For example, a blog post on 10 healthy foods can become 10 separate Instagram posts on each of the foods you’ve blogged about. You can then take that same blog post and use it as the basis of a script for a YouTube video or a TikTok video. Repurposing content will help you avoid using too much mental energy for content ideation since you’re utilizing content that’s already been made.
Respond to your comments and direct messages: It’s easy to forget to be social on social media. You’re more likely to grow a community that supports your brand when you reciprocate the efforts of others to connect with your medical clinic online. Responding to the comments and direct messages you receive is also a great way to maintain a positive brand reputation.
Utilize the help of friends and family: One of the best ways to gain trust is to ask your network for help! Invite your friends and family to follow all of your social media accounts. It’ll help you improve your overall engagement while reminding your network of what you do on a daily basis.
Hopefully the four digital marketing ideas are valuable to you in your efforts to grow your medical clinic! Let us know if you have any questions about ways you can attract new patients by driving traffic to your website and social media platforms.