Twitter is one of the most powerful social media tools you can use to market your business. It’s a platform you can use to step up your social media marketing efforts. Depending on the industry you’re in, Twitter might be the best way to double, triple, or even quadruple your sales. Here are some of the basics you need to know:
Hashtags help you get discovered
Not everyone on Twitter in its early days understood the purpose of hashtags. For many, hashtags were used to add emphasis and attitude. Here’s a Jimmy Fallon skit showing society’s understanding of hashtags as whole years ago:
The skit shows the cultural understanding of hashtags at the time. When you understand that hashtags make content more searchable and discoverable, it’ll make your use of Twitter more effective. Always use hashtags that are related directly to your industry. You’ll be able to gain more followers who stick around and be fans for life.
Consistency always pays off
Twitter rewards frequency and consistency of quality content. You can’t expect to succeed on Twitter if you post randomly with no clear strategy or plan. Determine what’s sustainable for you. If you can post once a day, then do it. If you only have the content and bandwidth for three times a week then do it. To make your life easier, use scheduling tools. It’ll save you time and money. Here’s a list scheduling tools you can test out to see which one works best for you:
Be social!
You can’t succeed on social media if you’re not social! To get more out of Twitter, do more than just tweet. Reply to every direct message and reply you receive. You show your followers and other Twitter users that you’re listening to what they have to see.
Retweeting is also another effective way to be social. Sharing tweets from other accounts that complement what you have to offer will help you expand your reach and influence.
Provide more value with pictures and videos
Visual content is an effective way to keep your followers engaging with your content. Share pictures and videos of what your business has to offer. This can be anything from infographics that answer the most frequent questions you receive to videos with customer testimonials.
For any questions you have about Twitter marketing, email Josh at josh@jamiascreative.com! We’re here to help you accomplish your social media marketing goals.
