Instagram marketing is an effective platform to increase sales for e-commerce businesses. Products can be beautifully showcased and featured on the popular app. Here are a handful of stats that will help you take your marketing game to the next level:
The average Instagram user spends 53 minutes on the app
What does this mean for you? This means that millions of people all around the world are choosing to spend about an hour every day scrolling through their feed. They’re looking at pictures and videos that intrigue them and capture their attention.
Receive 38% more likes by sharing photos with faces
When you choose to humanize your Instagram feed, you’re able to connect with more people. People love looking at faces because they communicate a wide range of information from emotion to attractiveness. When it comes to choosing between a pic with face or two and a pic without an faces, opt for the image with a face.
Using at least one hashtag gets 12.6% more engagement than posts without
Start using hashtags if you haven’t already done so. Using hashtags for your brand is a reliable way to increase likes, comments, and followers. Relevant hashtags will help your ideal customers better find your account. This is true because Instagram allows users to follow specific hashtags. Here are some examples of hashtags that are relevant to specific industries and businesses:
Local bakery in Provo: #provo #bakery #utahvalley #utah
Children’s clothing: #kidsclothing #fashion #shopping
Instagram ads cost more on Wednesdays
The cost-per-click (CPC) for Instagram does change from day to day. While the CPC goes up on some days more than others, don’t let that stop you from running ads on a weekly basis if you’ve determined that it’s the best strategy for your brand.
More than a third of daily Instagram users say they’re more interested in a product after seeing it on an Instagram Story
Start using Instagram Stories today to increase awareness if you’re not already doing so. Instagram Stories a simple yet effective way to tell your story and share what you’re offering to the world. For some ideas on what to share on your Instagram Story, read this blog post. It’ll also help you know the difference between your Instagram Feed and your Instagram Story.
Half of all Instagram users follow at least one business
Why wouldn’t you be on Instagram when 50% of all Instagram users at least one brand? Give your business a chance to get in front of more eyes by posting content on Instagram. Don’t be afraid to share photos and videos that feature your products.
Do you have any specific questions about Instagram marketing? Email Josh at firstname.lastname@example.org with your questions.