The types of posts you share on your business social media accounts matter. That’s why you should avoid these types of posts whether it’s for Facebook, Twitter, or Instagram. It’ll help you protect your brand and stay focused on your goals.
Stick to food if your business is centered around food.
Viral content that has nothing to do with your business
Stick to what you’re an expert of when it comes to sharing social media posts.
Stop sharing funny cat videos to your Facebook business page when you are an accounting firm. Don’t share sports fail videos when you run a catering company. Sure, those videos may be trending but it tells your customer base that you’re having an identity crisis. The best thing you can do is share the content that you’ve produced. Create videos and written content that brings value to your customers. Your original content can be anything from tutorial videos to sharing updated office hours.
Religious and political posts
Don’t share your political opinions or religious opinions. You’ve been warned.
You open yourself up to a great deal of risk when you choose to go political or religious in any way. Keep your opinions to yourself. People choose to engage with your business on social media because you help them solve specific problems. Restaurants provide food and memorable experiences. Mechanic shops give people a peace of mind while keeping their cars running. Always remember what your business does and the problems it solves for people. When in doubt of what to share, stick to creating your own content that helps your clients/customers improve their lives.
Negative posts about clients/customers
Having a less than desirable encounter with a customer doesn’t justify trash talk.
This is a huge no-no. Avoid this like the plague. You’re not going to win people over when you’re bashing people on your blog and social media outlets. Negative posts about people causes you to alienate them and future customers.
Now that you know what to avoid, visit this link for ideas of how to connect with customers on social media.