The types of posts you share on your business social media accounts matter. Whether it’s a post for Facebook, Twitter, or Instagram, avoid these types of posts. It’ll help you protect your brand and stay focused on your goals.
Viral content that has nothing to do with your business
Stop sharing funny cat videos to your Facebook business page when you are an accounting firm. Don’t share sports fail videos when you’re business is a catering company. Sure, those videos may be trending but it tells your customer base that you’re having an identity crisis. The best thing you can do is share your own content that you’ve produced. Create videos and written content that brings value to your customers. Your original content can be anything from tutorial videos to sharing updated office hours.
Religious and political posts
You open yourself up to a great deal of risk when you choose to go political or religious in any way. While you probably do have your own opinions of how the government should be run or what your moral code is based on, keep it to yourself. People choose to engage with your business on social media because you help them solve specific problems. Restaurants provide food and memorable experiences. Auto-mechanic shops give people a peace of mind while keeping their cars running. Always remember what your business does and the problems it solves for people. When in doubt of what to share, stick to creating your own content that helps your clients/customers improve their lives.
Negative posts about clients/customers
This is a huge no-no. Avoid this like the plague. You’re not going to win people over when you’re bashing people on your blog and social media outlets. Negative posts about people who have paid you in the past causes you to alienate them. It causes trust issues and won’t help you make any friends.
Now that you know what to avoid, visit this link for ideas of how to connect with customers on social media.