Use these tips to get results on social media despite the decline in organic reach

Social media practitioners have been seeing the decline of organic reach on platforms such as Facebook and Instagram over the last few years. As the number of users continue to grow, so does the difficulty to attract attention. Without attention, it’s impossible to build a brand and increase sales. Organic reach is the ability to get in front of people without spending money on ads.

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Here are a handful of tips and insights to help you still drive traffic and stay relevant.

Recency, relevancy, engagement

All social media platforms that have major sway in the opinions of other people have algorithms they operate on. This holds true for networks like Twitter, YouTube, and Pinterest. Recency, relevancy, engagement matter. To achieve recency, post often and post consistently. To achieve relevancy, use the hashtags specific to your brand for platforms like Twitter and Instagram. Another way to achieve relevancy is to collaborate with complimenting brands and tag them in your posts. You can gain engagement by liking and commenting on relevant posts.

For more information on how Instagram’s algorithm works, check out this blog post.

Influencer marketing

Keep working on collaborating with other brands and influencers to expand your reach.

Keep working on collaborating with other brands and influencers to expand your reach.

This strategy isn’t going away any time soon. Influencer marketing is an effective way to build your brand, increase sales, and tap into new audiences. If you’ve tried influencer marketing and it hasn’t yielded the results you were hoping for, try out these pointers:

  • Micro-influencers will most likely be the best option for your brand. Instead of trying to work with accounts who have 100k+ followers, go small and focus on partnering with influencers who have anywhere from 3,000-5,000 followers. They tend to have great engagement and are not as expensive to work with.

  • Research and compile a list of Instagram influencers who are a great fit for your brand and hold similar values. You’ll have hard time getting results when you’re trying to work with influencers aren’t in the same industry and don’t like the same things as your core audience.

  • Don’t give up. Just because it you’ve tried influencer marketing before and didn’t get an immediate ROI doesn’t mean you should quit. Keep working at it and keep working to set up more collaborations.

Read this blog post on a few things you need to be aware before jumping into influencer marketing.

Consistent content

This is a huge tip that people tend to give up on. Producing content on a regular basis is not easy. When working on content for your business, always remember your goals. Your reason should be what motivates you to continually work to create value for customers and clients. Here are six tips that will help you with your content marketing game plan.

Willingness to pivot

When you’re not moving in the right direction, switch it up.

When you’re not moving in the right direction, switch it up.

When you’ve really given different strategies a shot and you’re not getting great results, change it up. Your willingness to pivot will help you keep moving and avoid being stuck in a rut. Always be willing to experiment with different platforms from the types of images you use to the time of day you post content.

3 things you can do to increase engagement on Instagram when you share a new post

So you just shared a picture or video on Instagram. You’re probably hoping for some likes and some comments. Even better. You’re wanting new customers and clients. Instead of simply waiting around for people to engage with your post, there are a handful of things you can do to get what you want.

Get more likes, comments, and followers by engaging regularly with other accounts.

Get more likes, comments, and followers by engaging regularly with other accounts.

1. Respond to comments and direct messages

Staying on top of all comments and direct messages will help you earn greater loyalty with your followers. The sooner you’re able to respond, the better. It’ll help you come across as a responsive, involved brand that truly cares about others. Crafting great responses will always pay off.

2. Like and comment on similar posts before and after you post

Always engage when you’re not posting.

Always engage when you’re not posting.

The Instagram algorithm rewards accounts that are frequently used. By taking time to engage with similar posts before and after each of your posts, you’re able to benefit more from the algorithm. You can find similar posts to the content you share by looking up similar hashtags.

3. Conduct polls on Instagram Stories to find out which topics your followers are most interested in

📸: later.com

📸: later.com

For future posts, use the poll feature on Instagram Stories to ask your followers about what they want see or learn about. This is particularly helpful for service-related businesses such as accounting firms and real estate firms. Asking followers about what they what wainsnt to see more of is also helpful for product-based businesses. Don’t hesitate to ask followers if they prefer to see behind-the-scenes content or more user-generated content.

Do you have any specific questions regarding Instagram engagement? Email Josh at josh@jamiascreative.com!