Developing real relationships with your customers and humanizing your brand takes effort and time. When you create solid relationships with customers, you have customers for life. By humanizing your brand, you can help others relate to your business and what you have to offer. Here are four ways to really connect with your followers on social media and build your brand:
Grow your love group with authenticity, user-generated content, humor, and excellent customer service.
Share user-generated content: This tip is one of the best ways to show your followers that you are paying attention to them. Don’t be afraid to ask fans if you can repost/share their pictures and videos of your brand in action. To further increase brand loyalty, you can even offer discounts or free product in exchange for their content. Potential customers are able to see real-life application of the solutions you provide. You’re more likely to gain their trust because they can relate to other people who love your company.
Make them laugh: When was the last time you shared or received a funny video or post on social media? If you’re on platforms like Facebook and Instagram on a daily basis, you probably have laughed at something you saw. People enjoy it when they receive a mental and emotional break during the week, which is why humor does well. If you have a funny side to your brand, don’t hold back from showing it! You’ll be able to bring a smile to the faces of your followers and give them something to talk about.
Give your fans something to laugh about and brighten their day.
Be authentic: Always be real. Don’t try to be something or someone you’re not. While you don’t want to be negative, you should strive to show your brand as it really is. Tell your story and why you exist. Sharing stories of your brand helps others connect with you.
Communicate authenticity by showing what happens behind-the-scenes.
Provide excellent customer service: When your customers come to you for assistance, help them solve their problems to the best of your ability. This can be anything from providing a replacement for a broken product to answering questions about fashionable outfit combinations. Remember that you’re the expert and customers see you as the source of knowledge and answers. One suggestion that can save you a great deal of time and money is creating a frequently asked questions (FAQ) page on your website that you can share on your social platforms like Twitter. This will give customers a place to go without having to give you a call, shoot you an email, or send you a Facebook message. Providing excellent customer service will help you really connect with your followers on social media and help you increase customer loyalty.
Excellent customer service leads to happy brand ambassadors.
When you do these four things, you’ll be able to humanize your brand and earn fans for life. Your following will grow and you’ll be able to achieve your revenue goals.
Do you have any questions about how to grow your social media following? Email Josh at josh@jamiascreative.com!