The algorithm changes on Instagram that started in July 2016 meant a major shift in user experience. The popular app’s algorithm has resulted in its users seeing 90 percent of their friends’ posts. It has also led to users choosing to spend more of their time on Instagram over other social platforms. Keep reading to learn how it all really works.
Determining factors for what you see in your feed
Instagram has released how you end up seeing the posts you do when using the app. Machine learning serves as the backbone for the algorithm. Pulling data from how you interact with accounts is how Instagram gives you a personalized feed.
Engaging with donut posts leads to more donut posts on your feed.
Interest: Did you know that Instagram ranks content on your feed based on your past interactions with similar types of content? For example, if you’re constantly liking and commenting on posts from your local donut shop, then more donut-related content will show up on your feed. The same goes when if you engage more with fitness content or fashion content.
Recency: Timing still matters with the Instagram algorithm. Your most recent pics and videos will take priority over past posts that are older. Always consider how often you’ll post if you really want to grow your following.
Relationship: If you’ve been commented or tagged together in photos by other accounts, you’ll be able to get more exposure. This is why collaborations can yield positive results.
Relationships matter on Instagram.
Other factors to consider
Spending more time engaging on Instagram is a simple way to gain more exposure.
Along with the three factors listed above, it’s also important to consider these other aspects that Instagram’s algorithm uses: frequency, following, and usage. Instagram rewards accounts that are opened and used on a regular basis. You can increase your reach and influence by even increasing your Instagram usage by 10 minutes on a daily basis. The more accounts you follow, the wider array of accounts Instagram will have to choose from for your feed. It reduces the chances of you seeing less of any single account.
Questions about Instagram marketing and what it can do for your business? Email Josh at josh@jamiascreative.com!