Instagram is still one of the top social media networks of all time. The mobile-first social platform has been a way for people do everything from promote their businesses to staying connected with loved ones. Instagram has grown considerably since its founding in October 2010. With a global presence, the extremely visual social network has scaled thanks to its acquisition by Facebook in 2012.
To help you gain a better understanding of how Instagram can help your business, we’ve compiled a list of stats. These stats cover everything from how many people are using Instagram to the most popular hashtags on Instagram.
15 Instagram stats as of 2020
More than 1 billion monthly active users: Instagram users love opening and using the app regularly. This is exponential growth considering that Instagram had 90 million active users back in January 2013.
500 million daily active users: Every single day, half a billion people are logging on and scrolling through their feed. This is great news for businesses in the e-commerce industry who greatly benefit from visual marketing.
Pizza is the most popular dish on Instagram: The next two foods in the top three are sushi and steak. If posting about pizza works with your brand, do it!
4.2 billion Instagram likes every day: People love liking posts on Instagram! If you’re not getting any likes at all on Instagram, it’s on you to improve your content. Don’t be afraid to test out new strategy ideas when your current strategies are not working.
58 times more engagement per follower than Facebook: Instagram users are more likely to like and comment on posts than the average Facebook user. If you haven’t had as much success on Facebook, start concentrating more of your marketing effort on Instagram.
#Love is the most used hashtag on Instagram of all-time: With 1.7 billion uses, #Love is the most popular hashtag. It’s followed by #InstaGood (1 billion) and #Fashion (760 million).
More than 60% of Instagram users log in daily: The only social network with more daily engagement than Instagram is Facebook. People are regularly using Instagram for a range of reasons from entertainment to shopping.
69% of Instagram users are under 35 years of age: Millennials can easily be found on Instagram. If your target market is on the younger end, you can have more success on Instagram.
10.7 hashtags: Did you know that the average Instagram post has close to 11 hashtags? You’re allowed to use up to 30 hashtags per post. It’ll increase your chances of being discovered by people who can benefit from your brand.
United States of America, Brazil, India, Indonesia, and Russia: These countries have the most Instagram users. You’re in luck if you’re targeting customers in any of these countries in your marketing efforts.
71% of all Americans between the ages of 18 to 24 use Instagram: With majority of college aged Americans on Instagram, you can expect a great deal of content posted by this demographic. If you’re selling products to this age group, start sharing user-generated content. It’ll help you build brand credibility and increase your online influence.
Females make up 52% of Instagram users: Instagram tends to be a great way sell products that benefit females. Everything from skincare to fashion can do well on Instagram.
The largest user demographic of Instagram are 25-34 year olds: 32% of all Instagram users are in this age group. Members of this demographic tend to work full-time and are starting to make major purchases such as cars and real estate.
Close to 20 billion is the Instagram advertising revenue in 2019: Businesses are willing to spend money on Instagram ads due to how engaged Instagram users are. In fact, 75% of Instagram users take action after seeing a post featuring a product or service they’re interested in. After clearly identifying your goals, you can target any objective you want to such as brand awareness, reach, and web traffic.
72% of Instagram users have purchased products they’ve seen on the app: Instagram users tend to have a higher income. They also tend to have more education and are looking for ways to spend their money. To receive the best ROI for your efforts on Instagram, focus on quality content that keeps people interested and engaged.
Basic Instagram best practices
Now that you’ve read the latest Instagram stats, it’s important that you take action and keep working on your brand. You can spend countless hours doing research but nothing happens until you post content and engage with other accounts. It takes consistent hard work and effort to make any type of progress. Here are some best practices to help you be more effective on Instagram:
Complete your Instagram bio: Too many missed opportunities occur because businesses don’t have bios filled out. Always include your website and brief blurb about who you are. You can also put in key hashtags.
Post regularly: Stick to a schedule whether you post three times a week or every day. You can’t make great decisions if you don’t have consistent data. You also give people a reason to follow you because they can count on regular value provided by your brand.
Reply to all comments and direct messages: Doing this is one of the best ways to show that you’re listening. People will know that you care when you reply on a regular basis. It’ll help you increase brand loyalty and improve your organic reach.
Hopefully these tips give you a place to start from if you are new to Instagram. If you haven’t posted in a long time, start sharing content again. It’s up to you to remind people that your brand exists! By putting in the work on a regular basis, you can strengthen your online presence and help more people learn about what you have to offer.
Do you have any questions about Instagram marketing for your business? Let us know in the contact form below!