So you love helping people in your community by taking care of their dental needs. You continuously spend time and money improving your dental office and staying up to speed with industry best practices. However, you need some help with increasing brand awareness and retaining patients. One of the best ways to invest in your current patients while attracting new patients is content marketing. Content marketing is just one part of your overall marketing strategy that also cover dental blog topics to drive more web traffic and attract patients.
Before we move into the content marketing ideas listed below, we’ll cover what content marketing is. This will help you be more informed and feel more empowered before you do anything else.
What is content marketing?
Content marketing allows a business to build a brand and increase revenue in the form of original blog posts, videos, photos, and infographics. By freely sharing information that helps a target audience solve real problems, content marketing gives brands a chance to grow and provide value. Here are just a handful of benefits you receive from investing in content marketing:
Improved SEO
Content that can be distributed via social media
Lead generation
Greater authority
Content marketing takes time and effort. In fact, 84% of B2B marketers are outsourcing their content creation needs. Not every business has the ability or resources to produce content in-house so outsourcing tends to be an effective option. If you have any questions about content marketing for your business, let us know in the form below.
31 content marketing ideas for your dental practice
Now that you have a better understanding of what content marketing is and how it can benefit you, here are 31 ideas you can use for your business:
Avoid these foods after you’ve had your wisdom teeth removed
5 signs you have a cavity
What do you do if your child has a loose tooth?
How to buy the perfect mouthwash?
Here's how often you should be brushing and flossing your teeth
4 ways you can improve your dental health
What’s the difference between dentures and implants?
Everything you need to know about root canals: What it is, the cost, the recovery time
What causes a cavity?
What is fluoride and what does it do to your teeth?
How often you should floss your teeth and other great dental habits
Why you should consider investing in a mouthguard if you play contact sports
How to keep your teeth and gums healthy
Here’s how to put an end to bad breath
5 reasons why people choose (insert your dental practice name) for their dental needs
Get to know the team at (insert your dental practice name)!
What type of toothbrush should you get for your children?
How often should I bring my young family in for dental checkups?
Here’s every dental hygiene tool you should own at home
What are the pros and cons of getting dental implants?
What are the pros and cons of getting dentures?
Here’s how you can have whiter teeth
4 ways to freshen your breath
Do teeth cleanings hurt?
How to take care of your mouth after a root canal
How to prevent gum disease
What can you do if you have canker sores?
Avoid these 4 foods that stain your teeth
How to protect your teeth and gums
What causes dry mouth and how to deal with it
5 best practices for healthy teeth and gums
It’s completely up to you as to how you want to use the ideas above for your marketing strategy. You can use them as dental blog topics or even Facebook Live topics to better improve your online reach and engagement.
Remember that you can customize and use these topics for your content marketing needs. Each topic can be used and distributed in various ways from videos to blog posts to marketing emails. For example, you can use topic #23 and create a 60 second video that can also be used as an infographic. Don’t be afraid to repurpose topics over time. It’ll help you always have content to share on social media and keep people engaging with your brand. If you have any questions about content marketing for your business, let us know in the contact form below!