As the year comes to an end, the holiday season gains real momentum. This means you’re not the only one on earth trying to figure out how to increase your sales and end 2020 on a great note. Capitalizing on sales opportunities takes strategy and deliberate action. With your success in mind, here are 7 social media marketing tips you can use to increase revenue.
Get your products in the homes of your target audience through social media marketing.
Drive more revenue with these social media marketing tips
Complete your About section/profile: Approximately 10% of all businesses we conduct a free social media audit for are missing critical information in their About section/bio. Go through all of your social media accounts and fill them out. This means you even have your website and your email listed in your Facebook About section filled out. You also have a brief summary about who you are in your Instagram bio. Make it easy for people to go to your website and get in contact with you.
Ask past customers/clients for reviews: Receiving more reviews will drastically improve your visibility online. This holds true whether you’re an Amazon retailer or you have a brick-and-mortar shop. You’re more likely to make a sale as you receive more positive online reviews. After all, 63.6% of consumers read online reviews before checking out a business. Social proof motivates buyers to take action which show how much weight reviews carry. Don’t be afraid to ask for them!
Send out samples to influencers: Find influencers with 3-5k followers who complement your brand and partner with them. Depending on the total monetary value of your products, send out products you sell and ask them review your products. It’ll help you gain more exposure and more web traffic. An influencer’s review of your product will help you gain more credibility in the eyes of their followers because their followers trust them. You can let someone else do the talking and explain how your business provides real value.
To know if an influencer is driving traffic to your site, give them a unique discount code they can share with their followers. For example, if an influencer’s name is Steve then create a discount code that’s steve15 with a 15% discount for anyone who uses the code. You’ll know who is helping you increase revenue by tracking which discount codes are used.
Maintain a consistent presence: If you’ve been consuming our content for months or even years, you know we stress the importance of consistent activity on social media. You can expect to build your brand online if you barely post. No one receive results when they stop showing up. One of the easiest ways to establish a presence is to keep to a schedule. Post at least three times a week to gain online traction. To help you be more efficient, use a social media scheduler like Facebook Creator Studio, Later.com, Buffer, or Hootsuite.
Check your notifications on a daily basis: At the very least, respond to any and all comments/direct messages/reviews within 24 hours. Set an alarm and block off time once a day to go through the engagement you’ve received. This is one of the best ways to prove that you’re listening to your followers. If you want to build a community around your brand, be social and carry conversations with people who connect with you.
Share your deals/discounts on social media: No one will know about what you’re offering if you don’t share it! Get the word out through your social media accounts. It’ll help your followers know what you have available for them.
Run giveaways: Generate more buzz and conversations around your brand through regular giveaways. You could even run a giveaway once a week until the end of the year if it works for you. Here are a few best practices to keep in mind when hosting a giveaway:
Clearly establish rules on how to enter and how a winner will be chosen
Stick to your giveaway deadline
Have a way to deliver the prize
When you’ve figured out the logistics, you’ll have an easier time on the execution of the giveaway.
We wish you all the best this holiday season! Running a business is rewarding but it isn’t without its challenges. If you have any questions about the tips shared above or social media marketing in general, let us know through the contact form below!
We wish you all the best this holiday season! Running a business is rewarding but it isn’t without its challenges. If you have any questions about the tips shared above or social media marketing in general, let us know through the contact form below!