You’ve probably read or heard that blogging is important for your business. Someone might have told you that blogging improves your SEO and gets you more customers. With all of the information out there, you’re convinced that you need to start blogging but don’t know what to do. This Jamias Creative blog post is focused on helping you come up with blog post ideas that will generate web traffic and help you build a solid brand.
Focus on providing value
Before we dive into creating blog topics, we’ll go over providing value. Your priority as a business owner and/or as a marketer is to always provide value for current and future customers. The best way for you to provide value for customers is help them solve the problems you’re best at solving. If you run an auto repair shop, you can provide value by helping people better maintain their vehicles. Are you a nutritionist? You can easily enrich the lives of others by teaching your community how to live healthy. Focus on your strengths and expertise. It’ll increase your brand’s authenticity and expand your reach online.
Content ideas for your blog
Now that you have a better understanding of providing value, let’s start focusing on generating topics for your blog. The best way to start creating ideas for your blog is by answering the most common questions your business receives that are industry-specific. Each business receives questions that are unique to its industry. Every question received from a customer represents a real problem the customer is actively trying to solve.
To give you a better idea of content ideas that are specific to an industry, here are a few blog posts for you to check out:
Always stay in your lane when it comes to content marketing. Sure, you might be a trend setter and not care what other people think but you customers will notice when you’re not sticking to what you’re best at.
Get started
Coming up with ideas is cool but none of that matters until you start writing. It’s important that you focus on a sustainable posting schedule. Consistent blog posts that provide value will give your followers a reason to keep reading and to keep buying from you. Figure out what your schedule needs to be and what you can maintain. You can post anywhere from every day to every other day to once a week.
Do you have any questions about content marketing and blogging? Email Josh at josh@jamiascreative.com!