Creating the perfect content marketing strategy for your brand isn’t impossible when you know what to do. If you don’t already know, content marketing is an effective way to develop a relationship with your customers and increase sales. By implementing a game plan for your content marketing efforts, you can set yourself up for success. Below are a handful of factors you need to consider when creating your content marketing strategy.
How do you provide value?
Let’s answer this question with another question. Which problems do people pay you to solve? You provide great value when you help people solve the problems you’re best at solving. It’s difficult to provide value to customers when you step outside of your line of expertise or don’t share any content at all. Here are several content marketing ideas specific to the businesses listed below:
Physical therapy clinic
1 minute video: 3 stretches you can do for tight hamstrings
500-word blog post: How to speed up your recovery after surgery
Infographic: 10 most frequently asked questions about physical therapy
Kitchen/Cooking equipment specialty store
1 minute video: How to sharpen your knife
500-word blog post: 4 ways to use balsamic vinegar
Infographic: Every beginner chef needs to know these terms
1 minute video: How to wrap your hands
500-word blog post: Every champion boxer does these 4 things
Infographic: The top 10 best heavyweight boxers of the 2000’s
1 minute video: 4 quick things everyone should know about credit cards
500-word blog post: Here are 6 questions you should ask when you choosing a financial advisor
Infographic: What’s the difference between stocks and ETFs?
As you can see, all of the ideas shared above are relatively simple topics for each industry. They’re basic pieces of content that can be easily shared and help provide answers for both current and potential customers. They’re also content ideas that can be used over and over again which is known as evergreen content.
How do you go about creating content? How do you know which types of content you should focus on? What if you’re not a great writer or don’t know how to produce videos?
The answer is you do what you’re capable of and what you can constantly produce on a regular basis. You also do what you can with the time and resources that you have. If you only have writing skills, create weekly blog posts. On the other hand, you can produce quick videos and would rather do that, go for it! In the event that you have the resources to pay someone else to create content, that may be the best option if your business skillset doesn’t include blog writing, video creation, or graphic design.
Focus on creating content that helps your customers solve the problems they’re dealing with. Helping them find answers should be your goal with every piece of marketing content you provide.
Now that you have several pieces of killer content lined up, the next thing you need to do is share them. The best thing to do is to distribute your content on the platforms your customers spend the most time on. If your ideal customer doesn’t spend anytime on Twitter but is active on Instagram, focus on distributing content on Instagram. Be present and active where your customers are. In the event that your customers uses everything from Facebook to email, share your content on everything from Twitter to email. Give your brand as many opportunities as possible to be discovered.
After figuring out your distribution channels, decide on how often you’ll be sharing content. Depending on your bandwidth, you can choose to share content once a week, three times a week, or everyday. You could’ve share your new, original content twice a week if that works best for you. It’s a good idea to plan out a simple content calendar to help you stay on track and ensure that you’re posting consistently. Here are a few ways a calendar can help you:
Establish deadlines for drafts of content
Plan out timelines for content production which is especially key for more demanding projects such as white papers and high-end videos
Increased accountability to yourself and your team
Consistency is vital to your success with content marketing. When you’re consistent, you build a real brand and will increase sales over time.
Do you have any questions about content marketing strategy? Email Josh at firstname.lastname@example.org!
Jamias Creative takes care of your social media marketing and content marketing so you don’t have to.