Founded by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in 2006, Twitter has grown to be a widely recognized news and social networking service. Twitter has helped many businesses around the world increase sales and overall brand awareness. Here are 27 quick facts about Twitter you probably didn't already know:
330 million people use Twitter as of February 8, 2018.
There are an estimated 1.3 billion Twitter registered users.
69 million Twitter users in the U.S.
Messages are known as "tweets".
Images and videos can be sent as tweets.
You can upload a video (30-seconds or less), edit it, and post it with a message.
One tweet can be sent with up to four images along with a message.
@mention tweets are an effective way to get the attention of other users such as influencers and news organizations.
Retweets are a repost of another user's tweet similar to a "share" on Facebook.
Poll tweets are a quick way to ask questions that followers can choose to answer. Poll tweets end after 24 hours.
Tweets can be scheduled ahead of time with social media schedulers such as Buffer, Hootsuite, or Later.
Basic data about your Twitter account such as profile visits and tweet impressions can be gathered from Twitter's analytics system.
Hashtags are any words that have a # in front of it and are a key part of Twitter and Twitter culture.
Hashtags can be used to categorize certain tweets or for a marketing campaign such as #ShareACoke and #LikeAGirl.
Twitter is an effective platform for customer service since it allows businesses to quickly connect with customers and answer questions.
Twitter allows businesses to monitor and track conversations within their respective industries.
Organizations can monitor messages, hashtags, mentions, and product names within the ecosystem of Twitter.
To get the best response and engagement from the Twitter community, plan ahead to get the most out of seasonal hashtags such as #Halloween and #Christmas.
Twitter users respond well to brands that use Twitter for real conversations.
Creating and sticking to a tweeting schedule is a simple way to build community.
Twitter is an effective tool for lead generation since 66 percent of people have discovered a new business on Twitter and 69 percent of people have bought something as a result of a tweet.
A useful Twitter lead generation tool is your Twitter bio which is the first thing people see when they visit your profile.
Twitter is an effective way to share your press releases and blog posts for free.
You are rewarded for your timeliness and influence on Twitter so take advantage of opportunities to talk about trending topics.
Users are loyal to Twitter accounts that consistently bring value.
Be ready to answer questions on Twitter 24/7 because customers don't only have questions from 9 a.m. to 5 p.m.
While Twitter may not be growing as fast as other platforms like Snapchat and Instagram, it's still a widely recognized and trusted platform. It's a proven platform for engaging with customers and sharing information. How will you put Twitter to work for your business?